Social Media 101: Basics and Beyond
Learn how to build strong communities through social media by creating meaningful conversations and providing relevant, consistent information. This presentation provides the tools you need in order to create your social media plan, including content templates and tools for measuring success.
Attendees should have basic knowledge of Facebook, Twitter, LinkedIn and Instagram. They should know basic information about each channel—what it does, what it is typically used for, how to post—but may be looking for more advanced ways to use each channel or why a particular channel might be applicable to their business. Time will be spent reviewing the basics of each of these four channels.
- Overview of top social media channels
- Fundamentals of social media etiquette
- Differences between organic and paid content/reach?
- An understanding of content calendars
- Tracking ROI