Live Webinar | Digital marketing: Steps to gather metrics and build a solid plan

Do you know what your digital footprint tells you about your business? Are you successfully reaching the right people online? This workshop covers the basics in setting yourself up for digital marketing success by starting with the assessment of your metrics. Learn about who you are (and are not) reaching, how you can use your metrics to develop successful marketing plans and what to look for going forward.

Our key areas of focus will include:

• Key digital marketing metrics and definitions
• How to use metrics to inform marketing decisions and planning
• Why understanding metrics now can inform decisions that need to be made during times of uncertainty

Each participant will also receive a copy of the training slides, video recording and metrics tracking spreadsheet template.

Presented by: Melissa Harrison

As CEO at Allee Creative, Melissa Harrison has been a leader in the content marketing space for two decades. With a solid background in content production and publication management, her niche is in omnichannel marketing and comprehensive content strategy development. Melissa leads marketing strategies for brands across the globe through creation, curation, content execution and metrics analysis. Melissa was recently named a Notable Marketing Leader by Twin Cities Business and has received numerous recognitions and accolades throughout her career. Melissa’s notable clients of record include 3M Littmann Stethoscopes, YMCA, SPR Therapeutics, Capella University, Minnesota State Bar Association, Therapixel, Endeavor Air, Optum and Lifetouch. In addition to leading Allee Creative, she is a mother of four, an active volunteer in her community and a lover of books.

Live Event (Online)