Does your organization have a compelling story to tell and dynamic events to promote, but lack the staff and budget to get the word out? Presenters in this 4-part series will offer tips on doing more with less. You’ll learn how to make smart use of free and low-cost tools and resources, including social media, local print media and video.
This workshop takes a focused look at Twitter. Participants will learn the ins and outs, explore Twitter’s features, learn why it’s beneficial for business and building brand awareness. We’ll explore privacy settings, talk about protocol for engagement and provide information/templates for organizing and tracking content. Key takeaways will include:
- Twitter overview
- Best practices for Twitter use
- Content ideas for Twitter
- Content calendar templates
- ROI: Tracking for success