SCORE webinar: Marketing metrics
November 12 @ 12:00 pm – 1:00 pm CST
Marketing metrics for small business owners
What is the best approach to monitor and review marketing metrics? This live webinar highlights key metrics to use for ongoing business and marketing planning. If you need a consistent system for tracking and reporting marketing results, this session is for you.
Topics covered:
- Tools to track metrics for: websites, email marketing, social media, video and digital ad campaigns
- Key metrics to monitor monthly, quarterly, annually
- How to utilize digital marketing metrics to inform new marketing strategies
- Sample report-out documents
Presented by: Melissa Harrison
As CEO at Allee Creative, Melissa Harrison has been a leader in the content marketing space for more than two decades. With a solid background in content production and publication management, her niche is omnichannel marketing and comprehensive content strategy development. Melissa leads marketing strategies for brands across the globe through content creation, curation, execution and metrics analysis. Melissa is a 2023 Enterprising Woman of the Year Award recipient and a Notable Marketing Leader as named by Twin Cities Business. Melissa’s notable clients of record include 3M Littmann Stethoscopes, Capella University, Endeavor Air, Lifetouch, Minnesota State Bar Association, Optum/UnitedHealth, SPR Therapeutics, State of Minnesota’s Office of Higher Education, University of Minnesota School of Public Health and YMCA. In addition to leading Allee Creative, she is a mother of four, an active volunteer in her community and a lover of books.
