Melissa Harrison will present a 3-part workshop series for St. Catherine University’s Center for Sales Innovation. Each workshop is held online from 10am CST – 12pm CST.
*Please note: Original dates for the series have been changed. This series will begin in April/May. New dates will be posted ASAP. The registration link above still applies for the training sessions.
Session 1 | Date TBD
Managing Sales? Digital Strategies to Support Growth
How can you use digital channels to support your sales strategies? In this 2-hour workshop, you’ll get a high-level overview of key digital tools—email, your website, blogs, social media platforms, paid media and video—to enhance your sales process. Key learning points will include:
- How to set your website up to work as a lead-generation tool
- How to use content marketing across email, social media and video to drive leads
- Gated content ideas and ways to build your email (lead) lists throughout the year
- How to use SEO and keyword research to learn about your customers’ needs
- Why blogging is a valid tool to support your sales process
- A general overview of widely used digital platforms, demographics of those active on the platforms and how to assess which digital tools are right for you
Session 2 | Date TBD
Content Planning Tools and Organization for Digital Success
With the number of digital channels available, it’s hard to produce consistent, engaging content, let alone keep it all organized. This workshop is great for anyone struggling to keep a consistent cadence of digital content, those who manage multiple digital channels, or professionals who are looking for a new way to organize and plan content ahead of time. During this 2-hour workshop, we’ll walk attendees through:
- Monthly one sheets and processes for ideation, collaboration and content edits
- Content calendar templates for: social media, blogs and email marketing
- Source lists, references and content idea tracking/set-up
- Resources and tools that work well with content calendars and scheduling
- 30 days of content ideas to get you started
Session 3 | Date TBD
Best Practices in Digital Marketing
What is a good open rate? How do you know if what you’re producing on social media is moving the needle for your business (or for yourself professionally)? Which digital channels are most effective to key audiences? What are the dos and don’ts of digital marketing? With a main focus on email marketing, social media marking and website, this 2-hour workshop include:
- An overview of social media best practices—what we know about the channels and expectations of our audiences to make good decisions in marketing
- Email marketing strategies for engaging customers, selling yourself and building lists
- Website must-haves, design trends and content best pratices
- Metrics and analysis: How to set up key KPIs and track success going forward
- What do we need to know for the future? How has the COVID-19 pandemic and other historical events in the past year changed the way we use digital marketing?
