Date: September 17, 2020
Best practices for digital media in times of crisis
Customer communication has increased via social media during the COVID-19 pandemic. Your job as a business owner and as a brand is to be accessible. Engage. Monitor. Answer. While we are all going through the same pandemic, we are not all experiencing it the same way. The same holds true for your customers. Let’s talk about best practices in crafting solid messaging as we continue to use social media channels to grow our brands, how to be mindful of the current state of our environments and showcase examples of content and brands doing it well. After Melissa’s 20-minute presentation, we’ll break out into small groups to talk through digital media and content creation struggles and ideas for how we can all listen harder and be an active, supportive part of the conversations while all the while concentrating on growing our businesses.