Women in Business Luncheon

Content Marketing to Grow Your Business

Content marketing. What is it? Why does it matter? With all of the channels available to us—online and off—how do we know which ones will be most effective for business growth and for communicating with our audience? Melissa Harrison, CEO at Allee Creative, will give an overview of content marketing—what it is (and what it is not)—along with tools for continued success and ways to overcome road blocks. Blogging, white papers, e-news, social media, websites, printed publications—we’ll talk about how to incorporate them all in your marketing mix. A portion of this session will also be spent on content creation and content ideas—bring your notebooks and pens!