Communication on Point: Strategies for Paid Social Media Campaigns
Live broadcast: May 5, 2020 (contact for rebroadcast link)
Description: This webinar explores aspects of paid social media campaigns to put you on the right track for launching your first set (or subsequent sets) of campaigns. This session is for anyone who needs to know:
- Which social media channels appeal to which audiences: What we know about usage, demographics and best times to post
- How to set goals for paid media campaigns
- How to organize your content and plan ahead
- How to track and analyze metrics
- What do we need to know for the future? How has COVID-19 impacted paid strategies and how can we move forward as we navigate changes in our business
10-Step Marketing Plan
Live broadcast: June 3, 2020 | 12pm CST (register)
Description: Marketing plans are an essential part of business. A fluid marketing plan that moves with you as the market evolves is even better. And thus, we all know that planning is half the battle.
Join this free, 60-minute webinar and walk through the 10 key components of a marketing plan. Attendees will leave with a better understanding of how to:
- Research your competition and define your unique value proposition
- Set your business goals and create milestones for reaching them
- Create your buyer personas to understand their path-to-purchase
- Develop a marketing plan that supports business goals with proposed budgets and timelines
- Use provided templates and resources to monitor your plan, pivot as needed and track results
Save the date for these
upcoming webinars
- July 7 | Social Media Examples, Samples and Case Studies
- August 5 | Blogging for Business: Expand Your Brand with Helpful Content
- September 9 | Keyword Research and Tips for Successful SEO
- October 7 | How to Use Content Calendars to Win the Content Game
- November 4 | Marketing ROI: Gauging Success to Plan for the Year Ahead
- December 2 | Marketing Budgets: Planning for the New Year
