Multi-market paid digital campaigns
Escape, Inc. came to us for the development of a paid digital media campaign to support the expansion of its footprint in five key regions in the U.S. Our design and content team created three unique campaign concepts that generated increases in brand awareness, sales and Escape’s overall digital footprint.
How we helped
- Demand gen campaign development
- Email marketing strategy
- Paid social media management
- Visual asset creation
- Metrics assessment
Our team created four over-arching campaign themes to support five identified markets in the U.S. through email marketing, Facebook ads, Google PPC and organic Twitter content.
The focus was on paid digital media strategies during the holiday season to boost sales and escape room participation. We utilized creative campaign graphics to entice audiences in the five key markets in addition to voucher emails and incentives. Our goals:
- To increase website traffic
- To prove social media as a top referral source of traffic
- To maintain an average email open rate of 10.8%
Our marketing campaign efforts generated results from the start. We saw positive increases in social media engagement, landing page traffic, and email open rates.
Let’s work together.
Like what you see? We would love to make your next marketing campaign just as successful. Connect with us and let’s chat about how we can work together.