This is the final article in a series of four blog posts focused on marketing strategies and tips as companies update plans for the new year. Setting up the right team structure for your marketing department or company’s marketing needs looks different for everyone. While there is not necessarily a right answer, there are aspects […]
How to up your LinkedIn game
Some of you may still be trying to figure out how to use LinkedIn and why you should spend time on yet another social media platform. Trust me, I get it. I was not the biggest LinkedIn fan even 5 years ago. Fast-forward to 2021 and I’ve seen the light. Whether you’re interested in building […]
Planning for the new year: Content marketing strategies
This is the third in a series of four blog posts focused on marketing strategies and tips as companies set plans for the new year. With your key audiences mapped out and your budget in hand, you are ready to move on to the next level in elevating your brand. Content marketing is a great […]
Planning for the new year: Persona development
This is the second in a series of four blog posts focused on marketing strategies and tips as companies set plans for the new year. How well do you know your customers? As we head into the new year, our target audiences may look different. And, coming off of a year that was difficult for […]
Planning for the new year: Marketing budgets
This is the first in a series of four blog posts focused on marketing strategies and tips as companies set plans for the new year. Planning your marketing budget for the new year in a time where there has been so much uncertainty can give you pause. I’m a proponent of encouraging companies to refrain […]
How active empathy in marketing fuels your business
I’m feeling fatigued (and I know I’m not alone). This year has been LONG and between the shifts we’re seeing at work, the shifts we’re experiencing at home and the shifts we’re witnessing in society, it can be too much. Personally, we’re all going through a lot. As companies, we’re all going through a lot. […]
Keyword research and tips for successful SEO
We’ve all been there: we work on a piece of content that we think is dynamite only to hear crickets when it’s published as it seems no one is interested in what we had to say. Was it our tone? Was it the title? Was it bland? Did we remember to tell people the content […]
Content calendar examples for small business
As a follow-up to my webinar, “How to Use Content Calendars to Win the Content Game,” I’m sharing my tips and tricks for creating content calendar templates and processes that work to streamline content creation. Consistency is a struggle for many organizations with limited resources for content creation, specifically on digital channels. By using content […]
What Facebook’s 2020 ad restriction period means for social and political organizations
Update: As of November 11, 2020, Facebook announced that it will continue its temporary pause on social issue, political and election ads for another month (though there may be opportunity for ads to resume sooner). Today, I was a part a webinar hosted by Facebook that covered the new ads restrictions period in the U.S. […]
Creating digital content during a crisis
I have been a part of enough prep calls and Zoom meetings that have left me frustrated about how many people are approaching ‘business as usual’ now that we’ve all taken the time to ‘discuss how COVID-19 has impacted and shifted our business.’ In fact, one such call I was on earlier this week had […]
4 ways your content is like a batch of chocolate chip cookies
On August 4 we celebrate National Chocolate Chip Cookie Day (and yes, full celebration mode over here because it’s 2020 and we all need some positive, gooey, delicious vibes in our lives right now). In honor of this yummy day, I’ve outlined 4 ways your content is like a good batch of chocolate chip cookies. […]
4 marketing metrics to track in a down economy
I was recently introduced to the Dutch word averechts which Gavin Finn used in his recent post on MarketingProfs to explain the notion of someone doing one thing to avoid a problem only to realize that the ‘one thing’ they did actually backfired and caused the issue they were trying to avoid in the first […]
Marketing overhaul: Where to focus during a pandemic
The arrival of COVID19 has forced many companies to pivot–in strategy, in business set-up, in marketing tactics. When you’re feeling defeated or conflicted about whether or not to continue investing in marketing your business, take a step back and focus on key areas. Doing so can take the enormity of the situation and break it […]
Setting up the best client-agency relationships
During Content Marketing World in September 2019, I presented a session around client-agency relationships and the best way to navigate through those. I was also part of an interview by Chief Content Officer Magazine, expanding on that topic and offering my insight and go-to contract templates to help agencies (and clients) set up relationships for […]
Relevancy, budgets and planning: Marketing advice for any industry
Awhile ago, I was asked by LightED Magazine to participate in a Q&A for a piece they were running about how to market the lighting industry. While they were likely looking for some ah-ha moments specific to the lighting industry (I did give them some) overall, the approach to marketing lighting is the same approach […]
New year, new goals: How to set your marketing plan
Today, I’m taking a different spin on how to set up your marketing plan by skipping the elements to include in your plan (if you do need them, grab them here) and approaching the post by using what we know from our success (or failures) from the previous year. It’s a simple planning strategy broken […]
Marketing predictions for 2020
At the end of 2019 I was asked by Content Marketing Institute to share my take on what marketing will bring in 2020. My answer included niche channels, personalized content and letting go. Unique ways of distributing content also played into my answer. Whether these are things that marketers will implement in 2020 (or just […]
Content calendar templates [free layouts]
Keeping track of what, when and where your content will be posted through all of your channels (digital or otherwise) can be overwhelming. As someone who comes from the traditional publishing world, before the onset of email marketing and social media, I’ve grown up in this industry relying heavily on production calendars and spreadsheets to […]
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