Did you know that 72% of people say they prefer to be contacted via email? A great, low-cost method you can use to help create engagement and conversions is with email marketing. Effective email campaigns can seem difficult to get right, but they don’t have to be. Whether you are just starting to implement email […]

For any business to be successful, it must start with a clear understanding of consumers, internal and external strengths, the competitive market and a vision of how it can evolve in the future. By expanding your efforts to develop a successful roadmap for your start-up, your potential investors and consumers will have a clear understanding […]

To be successful with content marketing, your content must be catered to the customer. Buyer personas (also called marketing personas or customer archetypes) act as the framework for creating targeted messaging to the right people. Personas should be central to any business and aid in the development of your content strategy. Your organization’s offerings, industries […]

Entrepreneurial spirits are strong with new business application requests up nearly 19% in June 2021 as compared to June 2020 (and even higher at a 31.6% increase from June 2019 to June 2020) as reported by the U.S. Census Bureau. According to Op Central, as individuals experience job loss, lay-offs and a need to make […]

Engagement is key on any social media channel although sometimes, when it’s a channel that is new to us or one that we don’t use on a personal level, it can be daunting. Using Twitter is a great way to grow your nonprofit’s reach and engagement. If you are new to the platform or struggle […]

Some of you may still be trying to figure out how to use LinkedIn and why you should spend time on yet another social media platform. Trust me, I get it. I was not the biggest LinkedIn fan even 5 years ago. Fast-forward to 2021 and I’ve seen the light. Whether you’re interested in building […]

This is the third in a series of four blog posts focused on marketing strategies and tips as companies set plans for the new year. With your key audiences mapped out and your budget in hand, you are ready to move on to the next level in elevating your brand. Content marketing is a great […]

This is the second in a series of four blog posts focused on marketing strategies and tips as companies set plans for the new year. How well do you know your customers? As we head into the new year, our target audiences may look different. And, coming off of a year that was difficult for […]

We’ve all been there: we work on a piece of content that we think is dynamite only to hear crickets when it’s published as it seems no one is interested in what we had to say. Was it our tone? Was it the title? Was it bland? Did we remember to tell people the content […]

As a follow-up to my webinar, “How to Use Content Calendars to Win the Content Game,” I’m sharing my tips and tricks for creating content calendar templates and processes that work to streamline content creation. Consistency is a struggle for many organizations with limited resources for content creation, specifically on digital channels. By using content […]

I have been a part of enough prep calls and Zoom meetings that have left me frustrated about how many people are approaching ‘business as usual’ now that we’ve all taken the time to ‘discuss how COVID-19 has impacted and shifted our business.’ In fact, one such call I was on earlier this week had […]