Right now, there are 4+ generations in the workforce (read: buying power) which affects businesses and the way they communicate. Why? Because not all generations are created equal and we all have different needs and ways we prefer to be engaged. And now, with anywhere from 70 to 90% of the buyer’s journey complete even […]
Why membership onboarding programs matter to your association
A month or so ago, I was having a conversation with one of our association clients who was struggling to get board members to commit to a solid membership onboarding strategy in relation to a new pricing model. This included a lot of talk around the right timing for communication, where to communicate, how often, […]
How to keep your marketing efforts organized all year
According to Holiday Insights, last week was “Get organized week” which, in our minds, makes October the perfect time to plan out your 2019 marketing strategy and think about how you can stay organized with your marketing initiatives all year. Think about your marketing tasks in groups that you can knock out either daily, monthly, […]
Association marketing: How to attract young members
Many associations are in the midst of a membership flatline or even decline. In 2017, roughly 62% of associations in the U.S. identified as being in this group. This membership decline has many contributing factors, one of which being the lack of generational diversity. This gap could point to the disconnect in how associations understand […]
Email marketing: Don’t stop believin’
On any given weekday, I will wake up to anywhere from five to 15 emails in the inbox of my “junk” email account. Why do I still check this email? More often than not I will hit “delete” without opening those emails. But sometimes Sephora will send me an extra point perk. Maybe the […]
Content marketing strategy check-in: how’s it going?
Regular check-ins are a great way to critically look at something and make sure that it’s still functioning properly. You bring your car into the shop for a tune up, you go to the doctor for an annual exam, you examine your house to makes sure your roof, windows and siding are all in tack […]
5 ways social media benefits your nonprofit
If you’re running a nonprofit, it’s safe to assume you’ve got your hands full. Between managing fundraising campaigns, hosting events, sourcing donors, sending email updates and keeping your website looking great, there’s probably not much time left in your day. The last thing you want to hear is a marketing agency encouraging you to add […]
4 reasons your nonprofit needs a solid brand strategy
Branding: a word we usually hear used when talking about for-profit businesses and the ways in which companies communicate and give visual representation (all while turning a profit). However, branding is an important aspect of all businesses, from large corporations and grassroots organizations to nonprofits and more. Your brand is the image (whether you’re using […]
Why infographics work
Before diving into this topic, I want to acknowledge the irony of discussing infographics and their success by way of an average blog post. Infographics work – and blog posts work, too (especially when there is more explanation needed than what can fit in fun, bite-sized images). Now that we have that out of the way […]
Who knew donuts would equal relevancy?
On June 1, 2018 a glorious celebration occurred that was all the buzz on social media. #NationalDonutDay, always falling on the first Friday of June, is a day during which individuals and brands alike jump aboard the sweet-tooth train and indulge with donuts of all shapes, sizes and flavors. And, thanks to users’ growing fascination […]
GDPR: What it means for marketers everywhere
Copyright: akhenatonimages / 123RF Stock Photo In a world where we as consumers are constantly inundated with messages from the time we wake up until the time we fall asleep, it is becoming increasingly hard for marketers to break through all of the “noise” in order to make sure they are heard. One way marketers […]
Become an event cartographer: map your way to successful event planning
Planning an event can be a daunting feat without, well, a plan. Structure and organization are key elements in pulling an event together. When it comes to developing the necessary steps, one of the best things you can do is map them out. Here are some areas that you should be mapping out to make […]
Speaker sneak peek: Wellness Workdays Conference presentation
This spring, I am traveling the country (and Canada) speaking at various conferences–from healthcare to flooring to associations–about all things marketing strategy and content. Today, I’m in the Boston area prepping for my afternoon presentation at Wellness Workdays’ 2018 Emerging Trends in Wellness Conference. My topic, “Building a smarter social media strategy to engage your […]
5 website stats your boss wants to know
When it comes to tracking the effectiveness of your content marketing, there are numerous metrics you should consider. Some of the most common ones range from the number of pageviews, bounce rates and average time spent on a page, to audience demographics and traffic. But which will your boss or client want to hear about […]
Content Marketing World: Lessons learned with a retail spin
I am not a writer in the traditional sense of the word. But, with the ever-rising trend of social media, we’re all writers in some way. And yet, I had a hard time sitting down to write this blog post–my first official blog post as an Allee Creative team member. My background is in retail […]
Website updates: 3 areas of concentration
Gone are the days of setting a website and forgetting about it (let’s be real, those days were never really here). The fact is, your website is a large part of your organization’s brand – your online home, if you will – and it should look its best at all times. However, we understand that […]
Recognizing the signs: when to invest in content marketing
Anyone in the marketing industry can tell you how important it is to any business to effectively use their online presence to reach their audience and gain new business. But like any goal, businesses must employ a strategy to achieve it. When it comes to building an online presence, your company’s content marketing strategy is […]
10 Misconceptions about social media content
Whether your business is just getting started on social media or you’ve been hesitant to jump on board with it, we’re covering 10 common misconceptions about social media content in order to help prepare you for smooth sailing. Misconception #1: One size message fits all While it is okay to be posting your most recent […]
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