At the end of 2019 I was asked by Content Marketing Institute to share my take on what marketing will bring in 2020. My answer included niche channels, personalized content and letting go. Unique ways of distributing content also played into my answer. Whether these are things that marketers will implement in 2020 (or just […]
A guide for planning your marketing budget
We are a good portion of our way into 2019 Q4 and it’s right about now that we feel overwhelmed to complete the tasks we still have yet to get done for this year while also planning for what we’ll achieve in 2020. We may be contemplating how to use up the rest of our […]
Marketing ROI: Metrics, measurements and what it all means
How often are you tracking the success of your marketing campaigns or digital content? Do you have a sense of which channels are most effective and what pieces of content resonate with your audience? Measuring the success (and failures) of your marketing campaigns is a crucial component in how we make decisions for future content, […]
Content calendar templates [free layouts]
Keeping track of what, when and where your content will be posted through all of your channels (digital or otherwise) can be overwhelming. As someone who comes from the traditional publishing world, before the onset of email marketing and social media, I’ve grown up in this industry relying heavily on production calendars and spreadsheets to […]
How to land your next client with brand storytelling
Brand storytelling is a great way to facilitate new ways of thinking about your brand. Through brand storytelling, you can connect with new audiences and, in turn, land your next client. Believe it or not, we had this post scheduled to be written even before Nike’s commercial aired after the @USWNT won the 2019 World […]
10 ways to use Twitter as a nonprofit
Twitter is a great platform to use as a way to engage in conversations with local communities, promote brand awareness and keep tabs on relevant issues and policies which bodes well for nonprofits. And as with nonprofits, it can also be a challenge due to resources and time. If you are struggling with nonprofit Twitter […]
How to get started with digital advertising
Twenty-five years after the first digital banner ad (thanks, AT&T) you can’t go a day without seeing some type of digital advertising. It’s how we connect with our customers and how brands continue to build awareness. In fact, this year, digital ad spend will surpass advertising on traditional formats like TV and print and is […]
Your guide to keyword research and SEO [free template]
I hear a lot from prospects about the need to bring more traffic to their website and make sure “we are at the top of a Google search”. And while that is a great goal to have, getting there won’t happen overnight. It’s an equation of patience and time that includes keyword research, strategic content […]
Why brands need to start caring about Millennials
Right now, there are 4+ generations in the workforce (read: buying power) which affects businesses and the way they communicate. Why? Because not all generations are created equal and we all have different needs and ways we prefer to be engaged. And now, with anywhere from 70 to 90% of the buyer’s journey complete even […]
Why membership onboarding programs matter to your association
A month or so ago, I was having a conversation with one of our association clients who was struggling to get board members to commit to a solid membership onboarding strategy in relation to a new pricing model. This included a lot of talk around the right timing for communication, where to communicate, how often, […]
How to keep your marketing efforts organized all year
According to Holiday Insights, last week was “Get organized week” which, in our minds, makes October the perfect time to plan out your 2019 marketing strategy and think about how you can stay organized with your marketing initiatives all year. Think about your marketing tasks in groups that you can knock out either daily, monthly, […]
Association marketing: How to attract young members
Many associations are in the midst of a membership flatline or even decline. In 2017, roughly 62% of associations in the U.S. identified as being in this group. This membership decline has many contributing factors, one of which being the lack of generational diversity. This gap could point to the disconnect in how associations understand […]
Email marketing: Don’t stop believin’
On any given weekday, I will wake up to anywhere from five to 15 emails in the inbox of my “junk” email account. Why do I still check this email? More often than not I will hit “delete” without opening those emails. But sometimes Sephora will send me an extra point perk. Maybe the […]
Content marketing strategy check-in: how’s it going?
Regular check-ins are a great way to critically look at something and make sure that it’s still functioning properly. You bring your car into the shop for a tune up, you go to the doctor for an annual exam, you examine your house to makes sure your roof, windows and siding are all in tack […]
5 ways social media benefits your nonprofit
If you’re running a nonprofit, it’s safe to assume you’ve got your hands full. Between managing fundraising campaigns, hosting events, sourcing donors, sending email updates and keeping your website looking great, there’s probably not much time left in your day. The last thing you want to hear is a marketing agency encouraging you to add […]
4 reasons your nonprofit needs a solid brand strategy
Branding: a word we usually hear used when talking about for-profit businesses and the ways in which companies communicate and give visual representation (all while turning a profit). However, branding is an important aspect of all businesses, from large corporations and grassroots organizations to nonprofits and more. Your brand is the image (whether you’re using […]
Why infographics work
Before diving into this topic, I want to acknowledge the irony of discussing infographics and their success by way of an average blog post. Infographics work – and blog posts work, too (especially when there is more explanation needed than what can fit in fun, bite-sized images). Now that we have that out of the way […]
Who knew donuts would equal relevancy?
On June 1, 2018 a glorious celebration occurred that was all the buzz on social media. #NationalDonutDay, always falling on the first Friday of June, is a day during which individuals and brands alike jump aboard the sweet-tooth train and indulge with donuts of all shapes, sizes and flavors. And, thanks to users’ growing fascination […]
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