Before you get too far down the ‘bright and shiny’ new media road, let’s talk about how each generation is different, yet similar, and how you can account for their communication needs in your marketing and business development.

This webinar is great for the business owner who wants to look at marketing from a holistic standpoint to not only understand the basics, but to dive deeper into additional concepts focused on business growth and awareness.

What is the best approach to monitor and review marketing metrics? We’ll highlight key metrics to use for ongoing business and marketing planning. If you need a consistent system for tracking and reporting marketing results, this webinar is for you.