Running a small business is challenging enough. Being a minority or a woman business owner adds additional hurdles when it comes to securing capital, access to mentors and advisors, business development, networking, racism, and social injustice. Allee Creative is proud to partner with the Synergy4WBO to provide marketing education to its members and mentees.

Stop the ‘shoulds’ and start the ‘will dos’ to make effective connections with your customers online. This webinar uncovers the state of consumers, digital channels of preference and how to develop a new way of thinking—to keep empathy in digital marketing, reach audiences where and how they need, and stay motivated (and organized!) in your digital content creation.

This webinar guides participants through marketing basics and need-to-know components of a solid marketing plan. Discover a 10-step approach to marketing planning with considerations and research you can do prior to setting your plan.