With the holiday season in full swing, I find myself preparing for the plethora of questions I’ve come to expect at family gatherings this time of year. Personally, I think one of the courses we should have had as required learning in college is something along the lines of, “Being a 20-Something 101: How to […]

Preparing for the holiday season can be exciting or anxiety-inducing for even the most seasoned marketer, and it’s no wonder; there are countless trends to take into account, virtually millions of messages to compete with and year-end goals to meet before the new year. However, as the holiday season approaches, you and your organization need […]

This article originally appeared in the September 2018 Allee Creative newsletter. Want to get helpful information like this sent direct to your inbox? Contact us to be added our e-newsletter list! I don’t always handle stress well, but over the years, I’ve developed some strategies for rolling with the punches when things don’t go exactly […]

Buyer personas are a great way to visualize your target market. These personas (also known as marketing personas, audience personas or customer personas) are fictional characters that you create as a representation of your ideal customer. They are based on market research and real data from your current client base. Today, we get into the […]

As a nonprofit executive, you know that recruiting and keeping donors is vital to your organization’s longevity. Social media platforms serve as a great resource that can benefit your nonprofit, but also more specifically, can help attract and retain donors. As it turns out, digital donations are gaining traction as a valuable way to attract […]

You finally did it. Your website has gone live and is overflowing with your best written content. Each page is ready to go, all images have been designed to perfection and your CTAs are in place. Now, before all that, you likely thought through your content strategy and built your keyword lists. But, I also […]

In December, I interviewed Allee Creative CEO Melissa Harrison about her marketing predictions for the new year and the one piece of advice that stuck out from that interview was all about distribution plans. As she stated, “It’s all about a distribution plan. As many of us are predicting, marketers are going to continue to […]

The relationship is no longer going both ways and really, they’re just dragging you down. How do you know it’s time for your brand to cut ties with a certain social platform? Here are a few signs: 1. Your page has been receiving low engagement Social media is supposed to be a fun way for […]

You’ve got a business blog to update, an SEO meeting at noon and a direct mail piece that needs to be out the door by the end of the day—you’re feeling a little overwhelmed with all your marketing efforts and making sure they stay organized. Here are a few quick tips that we recommend to […]

When I am asked what my daily responsibilities look like at Allee Creative, my reply always includes, “Helping manage my client’s social media accounts.” From those who have not spent much time in marketing or social media, I often get a confused look as they ask, “Oh, so you just post on their social media […]

If you’ve ever created a Google Adwords campaign, you know it’s a process that includes strategy pieces beyond just creating good ad copy. Successful Google Adwords campaigns require you to perfect everything from your website to keywords to target demographics. Recent Google Adwords change Recently, Google has changed how it shows ads. There used to […]