Your personal brand is a statement about who you are—your values, how you run your business, your trustworthiness. A personal brand is the unique combination of skills and experiences that make you who you are. Creating that personal brand shows employers, colleagues, investors and potential clients what you stand for and what they can expect. […]
Subject line tips to increase email open rates
Did you know that 72% of people say they prefer to be contacted via email? A great, low-cost method you can use to help create engagement and conversions is with email marketing. Effective email campaigns can seem difficult to get right, but they don’t have to be. Whether you are just starting to implement email […]
Tips for developing your start-up
For any business to be successful, it must start with a clear understanding of consumers, internal and external strengths, the competitive market and a vision of how it can evolve in the future. By expanding your efforts to develop a successful roadmap for your start-up, your potential investors and consumers will have a clear understanding […]
3 best keyword search tools
Keyword research is an essential component of your SEO strategy and the first step in the copywriting process. When creating your website, it is important to learn what search terms your audience uses. Their search terms are your keywords. Based on these keywords, you can develop useful and high-quality content. What is keyword research? Keyword […]
5 common digital marketing myths
In an era when the internet has taken over almost every aspect of our lives, the marketing industry has evolved into several different mediums. We now have various online marketing tools such as social media, emails, websites, videos and search engines that have provided us with new ways to connect with our consumers. Whether you […]
Gen Z marketing strategies for 2022
Gen Z is realistic, creative and hyper-connected. This generation has never lived a day without mobile phones, social networking or online video—starting with their Gen X parents who captured everything from their births to first steps to first high school dances. This generation was born digital natives. And they are worth your time. Who is […]
Small business digital marketing checklist: 5 tips to grow
Small businesses help boost the economy through innovation, customized services and job creation. These businesses are also competing with larger companies in the digital universe to offer online customer experiences. According to Statista, in 2021 over 2.14 billion people worldwide bought goods and services online, up from 1.66 billion just five years prior. Purchasing goods […]
The importance of buyer personas in content marketing
To be successful with content marketing, your content must be catered to the customer. Buyer personas (also called marketing personas or customer archetypes) act as the framework for creating targeted messaging to the right people. Personas should be central to any business and aid in the development of your content strategy. Your organization’s offerings, industries […]
15 things every entrepreneur needs to know
We work with amazing small business and middle market companies founded by passionate, smart entrepreneurs. Our value we bring to these customers not only is in our ability to provide excellent marketing strategy and content services, but in being able to approach these strategies from an entrepreneurial mindset. We understand how hard, how rewarding and […]
Digital marketing: Close Q4 on a high note, plan for the year ahead
The best way to plan for updated digital marketing strategies is to use what you know about your current marketing tactics and metrics. This information will guide your strategic communication planning whether for the next month, the next year or next quarter. Check out our recommendations for getting started, below. What do you want to […]
How to create a digital marketing budget: 6 areas of concentration
Determining the right marketing budget can be a daunting task and one that changes from year to year. For many SMBs, a marketing budget is last on the list of priorities; only 54 percent of small businesses have marketing budgets and the smallest of them operate with no budget at all. Don’t base your marketing […]
Remain on top when the competition is hot: Marketing tips for small business
Entrepreneurial spirits are strong with new business application requests up nearly 19% in June 2021 as compared to June 2020 (and even higher at a 31.6% increase from June 2019 to June 2020) as reported by the U.S. Census Bureau. According to Op Central, as individuals experience job loss, lay-offs and a need to make […]
Twitter for nonprofits: 10 tips for engagement
Engagement is key on any social media channel although sometimes, when it’s a channel that is new to us or one that we don’t use on a personal level, it can be daunting. Using Twitter is a great way to grow your nonprofit’s reach and engagement. If you are new to the platform or struggle […]
Facebook to remove analytics after June 30
If you are a Facebook Analytics user, you will have until June 30, 2021 to download all of your information and find an alternative reporting source. Earlier this week, Facebook announced that it will be removing Facebook Analytics. Although no one knows for sure, it seems that Facebook will be shifting some of these reports […]
Planning for the new year: Marketing team structure
This is the final article in a series of four blog posts focused on marketing strategies and tips as companies update plans for the new year. Setting up the right team structure for your marketing department or company’s marketing needs looks different for everyone. However, successful marketing structure is a reason behind a company’s success. […]
How to up your LinkedIn game
Some of you may still be trying to figure out how to use LinkedIn and why you should spend time on yet another social media platform. Trust me, I get it. I was not the biggest LinkedIn fan even 5 years ago. Fast-forward to 2021 and I’ve seen the light. Whether you’re interested in building […]
Planning for the new year: Content marketing strategies
This is the third in a series of four blog posts focused on marketing strategies and tips as companies set plans for the new year. With your key audiences mapped out and your budget in hand, you are ready to move on to the next level in elevating your brand. Content marketing is a great […]
Planning for the new year: Persona development
This is the second in a series of four blog posts focused on marketing strategies and tips as companies set plans for the new year. How well do you know your customers? As we head into the new year, our target audiences may look different. And, coming off of a year that was difficult for […]
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