Preparing for the holiday season can be exciting or anxiety-inducing for even the most seasoned marketer, and it’s no wonder; there are countless trends to take into account, virtually millions of messages to compete with and year-end goals to meet before the new year. However, as the holiday season approaches, you and your organization need […]
Association marketing: How to attract young members
Many associations are in the midst of a membership flatline or even decline. In 2017, roughly 62% of associations in the U.S. identified as being in this group. This membership decline has many contributing factors, one of which being the lack of generational diversity. This gap could point to the disconnect in how associations understand […]
How to keep it together when business growing pains are stressing you out
This article originally appeared in the September 2018 Allee Creative newsletter. Want to get helpful information like this sent direct to your inbox? Contact us to be added our e-newsletter list! I don’t always handle stress well, but over the years, I’ve developed some strategies for rolling with the punches when things don’t go exactly […]
How to use buyer personas in your content marketing strategy
Buyer personas are a great way to visualize your target market. These personas (also known as marketing personas, audience personas or customer personas) are fictional characters that you create as a representation of your ideal customer. They are based on market research and real data from your current client base. Today, we get into the […]
How to gain and retain donors with social media
As a nonprofit executive, you know that recruiting and keeping donors is vital to your organization’s longevity. Social media platforms serve as a great resource that can benefit your nonprofit, but also more specifically, can help attract and retain donors. As it turns out, digital donations are gaining traction as a valuable way to attract […]
5 ways social media benefits your nonprofit
If you’re running a nonprofit, it’s safe to assume you’ve got your hands full. Between managing fundraising campaigns, hosting events, sourcing donors, sending email updates and keeping your website looking great, there’s probably not much time left in your day. The last thing you want to hear is a marketing agency encouraging you to add […]
What to expect from your design firm [infographic]
As a client, it’s nice to know the process of how things flow when working with a design firm. If you are considering working with a design firm for the first time, you may not know what to expect. Here are a few key insights to consider when working with a design firm and their […]
5 quick tips for SEO marketing
You finally did it. Your website has gone live and is overflowing with your best written content. Each page is ready to go, all images have been designed to perfection and your CTAs are in place. Now, before all that, you likely thought through your content strategy and built your keyword lists. But, I also […]
5 website stats your boss wants to know
When it comes to tracking the effectiveness of your content marketing, there are numerous metrics you should consider. Some of the most common ones range from the number of pageviews, bounce rates and average time spent on a page, to audience demographics and traffic. But which will your boss or client want to hear about […]
4 steps for consistent content marketing
As we head into winter (it’ll be here before we know it!) when was the last time you took a moment to evaluate some of your business strategies? Have you had a successful year so far? How is your marketing content looking? Sometimes maintaining consistency can be a challenge and feel like an uphill battle. […]
How to create a content distribution plan
In December, I interviewed Allee Creative CEO Melissa Harrison about her marketing predictions for the new year and the one piece of advice that stuck out from that interview was all about distribution plans. As she stated, “It’s all about a distribution plan. As many of us are predicting, marketers are going to continue to […]
4 signs it’s time to cut ties with a social platform
The relationship is no longer going both ways and really, they’re just dragging you down. How do you know it’s time for your brand to cut ties with a certain social platform? Here are a few signs: 1. Your page has been receiving low engagement Social media is supposed to be a fun way for […]
4 quick tips for keeping your marketing efforts organized
You’ve got a business blog to update, an SEO meeting at noon and a direct mail piece that needs to be out the door by the end of the day—you’re feeling a little overwhelmed with all your marketing efforts and making sure they stay organized. Here are a few quick tips that we recommend to […]
5 ways to use Instagram to engage your audience
I have a confession: I’m completely obsessed with Instagram. Facebook is alright, and occasionally I check Twitter, but Instagram is where I spend a large majority of my time on social media. And apparently, I’m not alone—Instagram announced on December 15, 2016 that its community had grown to more than 600 million users, with more […]
How to be a great social media community manager
When I am asked what my daily responsibilities look like at Allee Creative, my reply always includes, “Helping manage my client’s social media accounts.” From those who have not spent much time in marketing or social media, I often get a confused look as they ask, “Oh, so you just post on their social media […]
5 tips for creating successful Google AdWords campaigns
If you’ve ever created a Google Adwords campaign, you know it’s a process that includes strategy pieces beyond just creating good ad copy. Successful Google Adwords campaigns require you to perfect everything from your website to keywords to target demographics. Recent Google Adwords change Recently, Google has changed how it shows ads. There used to […]
Email marketing: Providing quality not spam
“I already have too many emails.” You probably hear it every time you ask someone to join your email list, or maybe you’ve said it yourself. So is email dead? Are people tired of it? According to Radicati, a technology market research firm, the total number of worldwide email accounts is expected to increase from nearly […]
No excuses: 5 requirements for content marketing success
A new year is coming, which means it’s time for re-evaluation. Many of us are thinking about improving our diets, starting an exercise routine or learning a new language. But the end of the year is also a time to reassess our business strategies. It is a time to take a look at what worked […]
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