As marketers we are constantly writing copy—long-form, short-form, print, digital—it’s a battle to fit it all in each day, right? And we’ve all had our share of mistakes. Whether you’re a novice writer or an experienced wordsmith, here are my ideas for editing content. 1. Set your style Decide what parameters you will use when […]
20 ways to get your brand noticed [free template]
The March template of our #12MonthsOfMarketing program is now available for download. Grab your copy of “20 ways to get your brand noticed” a free, experiential marketing template to use in your brand’s marketing strategy this year. Sometimes known as engagement marketing, experiential marketing takes communicating and demonstrating your brand/product one step further by fully […]
Influencer marketing best practices
As consumers, we trust our peers. In fact, a Nielsen survey reports that 90% of consumers trust peer recommendations (over just 33% that trust advertisements). So, the case can be made to utilize peers to spread brand awareness and influence others to buy. These connections could also include partnerships between organizations and companies that your […]
Why brands need to start caring about Millennials
Right now, there are 4+ generations in the workforce (read: buying power) which affects businesses and the way they communicate. Why? Because not all generations are created equal and we all have different needs and ways we prefer to be engaged. And now, with anywhere from 70 to 90% of the buyer’s journey complete even […]
50 social media content ideas for 2019 [free template]
The latest in our #12MonthsOfMarketing series is now available for download. Grab your copy of “50 social media content ideas for 2019” a free, social media template to use as a resource for crafting fresh, relevant content across your platforms all year long. This template of social media content ideas also gives you quick hits […]
New: #12monthsofmarketing templates
I am excited to announce the launch of our new program: #12MonthsOfMarketing templates designed to give you support, guidance and ideas throughout the year as you plan your marketing strategies. Starting with a free template to get your 2019 marketing plan set, our new program is designed to provide ongoing support throughout the year for […]
Falling into routine: Best tips for managing social media
With the holiday season in full swing, I find myself preparing for the plethora of questions I’ve come to expect at family gatherings this time of year. Personally, I think one of the courses we should have had as required learning in college is something along the lines of, “Being a 20-Something 101: How to […]
The do’s and don’ts of using the holidays in your marketing
Preparing for the holiday season can be exciting or anxiety-inducing for even the most seasoned marketer, and it’s no wonder; there are countless trends to take into account, virtually millions of messages to compete with and year-end goals to meet before the new year. However, as the holiday season approaches, you and your organization need […]
Association marketing: How to attract young members
Many associations are in the midst of a membership flatline or even decline. In 2017, roughly 62% of associations in the U.S. identified as being in this group. This membership decline has many contributing factors, one of which being the lack of generational diversity. This gap could point to the disconnect in how associations understand […]
How to keep it together when business growing pains are stressing you out
This article originally appeared in the September 2018 Allee Creative newsletter. Want to get helpful information like this sent direct to your inbox? Contact us to be added our e-newsletter list! I don’t always handle stress well, but over the years, I’ve developed some strategies for rolling with the punches when things don’t go exactly […]
How to use buyer personas in your content marketing strategy
Buyer personas are a great way to visualize your target market. These personas (also known as marketing personas, audience personas or customer personas) are fictional characters that you create as a representation of your ideal customer. They are based on market research and real data from your current client base. Today, we get into the […]
How to gain and retain donors with social media
As a nonprofit executive, you know that recruiting and keeping donors is vital to your organization’s longevity. Social media platforms serve as a great resource that can benefit your nonprofit, but also more specifically, can help attract and retain donors. As it turns out, digital donations are gaining traction as a valuable way to attract […]
5 ways social media benefits your nonprofit
If you’re running a nonprofit, it’s safe to assume you’ve got your hands full. Between managing fundraising campaigns, hosting events, sourcing donors, sending email updates and keeping your website looking great, there’s probably not much time left in your day. The last thing you want to hear is a marketing agency encouraging you to add […]
What to expect from your design firm [infographic]
As a client, it’s nice to know the process of how things flow when working with a design firm. If you are considering working with a design firm for the first time, you may not know what to expect. Here are a few key insights to consider when working with a design firm and their […]
5 quick tips for SEO marketing
You finally did it. Your website has gone live and is overflowing with your best written content. Each page is ready to go, all images have been designed to perfection and your CTAs are in place. Now, before all that, you likely thought through your content strategy and built your keyword lists. But, I also […]
5 website stats your boss wants to know
When it comes to tracking the effectiveness of your content marketing, there are numerous metrics you should consider. Some of the most common ones range from the number of pageviews, bounce rates and average time spent on a page, to audience demographics and traffic. But which will your boss or client want to hear about […]
4 steps for consistent content marketing
As we head into winter (it’ll be here before we know it!) when was the last time you took a moment to evaluate some of your business strategies? Have you had a successful year so far? How is your marketing content looking? Sometimes maintaining consistency can be a challenge and feel like an uphill battle. […]
How to create a content distribution plan
In December, I interviewed Allee Creative CEO Melissa Harrison about her marketing predictions for the new year and the one piece of advice that stuck out from that interview was all about distribution plans. As she stated, “It’s all about a distribution plan. As many of us are predicting, marketers are going to continue to […]
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