Brand storytelling is a great way to facilitate new ways of thinking about your brand. Through brand storytelling, you can connect with new audiences and, in turn, land your next client. Believe it or not, we had this post scheduled to be written even before Nike’s commercial aired after the @USWNT won the 2019 World […]
20 open-worthy subject lines [free template]
The average office professional in America receives nearly 150 emails daily. With that amount of traffic serving as your competition to your users’ attention, you need to find a way to set your content apart from the crowd to break through the madness. Not to worry, we’ve compiled a list of general best practices to […]
10 ways to use Twitter as a nonprofit
Twitter is a great platform to use as a way to engage in conversations with local communities, promote brand awareness and keep tabs on relevant issues and policies which bodes well for nonprofits. And as with nonprofits, it can also be a challenge due to resources and time. If you are struggling with nonprofit Twitter […]
How to get started with digital advertising
Twenty-five years after the first digital banner ad (thanks, AT&T) you can’t go a day without seeing some type of digital advertising. It’s how we connect with our customers and how brands continue to build awareness. In fact, this year, digital ad spend will surpass advertising on traditional formats like TV and print and is […]
Your guide to keyword research and SEO [free template]
I hear a lot from prospects about the need to bring more traffic to their website and make sure “we are at the top of a Google search”. And while that is a great goal to have, getting there won’t happen overnight. It’s an equation of patience and time that includes keyword research, strategic content […]
Blog strategy checklist [free template]
Just in time for spring, our April template in our #12MonthsOfMarketing program is ready for download! Get your free copy of our blog strategy checklist to help tune-up your blog this year. Blogs are a great way to showcase your brand and create an awareness of expertise that otherwise can be hard to do through other […]
3 content editing tips
As marketers we are constantly writing copy—long-form, short-form, print, digital—it’s a battle to fit it all in each day, right? And we’ve all had our share of mistakes. Whether you’re a novice writer or an experienced wordsmith, here are my ideas for editing content. 1. Set your style Decide what parameters you will use when […]
20 ways to get your brand noticed [free template]
The March template of our #12MonthsOfMarketing program is now available for download. Grab your copy of “20 ways to get your brand noticed” a free, experiential marketing template to use in your brand’s marketing strategy this year. Sometimes known as engagement marketing, experiential marketing takes communicating and demonstrating your brand/product one step further by fully […]
Influencer marketing best practices
As consumers, we trust our peers. In fact, a Nielsen survey reports that 90% of consumers trust peer recommendations (over just 33% that trust advertisements). So, the case can be made to utilize peers to spread brand awareness and influence others to buy. These connections could also include partnerships between organizations and companies that your […]
Why brands need to start caring about Millennials
Right now, there are 4+ generations in the workforce (read: buying power) which affects businesses and the way they communicate. Why? Because not all generations are created equal and we all have different needs and ways we prefer to be engaged. And now, with anywhere from 70 to 90% of the buyer’s journey complete even […]
50 social media content ideas for 2019 [free template]
The latest in our #12MonthsOfMarketing series is now available for download. Grab your copy of “50 social media content ideas for 2019” a free, social media template to use as a resource for crafting fresh, relevant content across your platforms all year long. This template of social media content ideas also gives you quick hits […]
New: #12monthsofmarketing templates
I am excited to announce the launch of our new program: #12MonthsOfMarketing templates designed to give you support, guidance and ideas throughout the year as you plan your marketing strategies. Starting with a free template to get your 2019 marketing plan set, our new program is designed to provide ongoing support throughout the year for […]
Falling into routine: Best tips for managing social media
With the holiday season in full swing, I find myself preparing for the plethora of questions I’ve come to expect at family gatherings this time of year. Personally, I think one of the courses we should have had as required learning in college is something along the lines of, “Being a 20-Something 101: How to […]
The do’s and don’ts of using the holidays in your marketing
Preparing for the holiday season can be exciting or anxiety-inducing for even the most seasoned marketer, and it’s no wonder; there are countless trends to take into account, virtually millions of messages to compete with and year-end goals to meet before the new year. However, as the holiday season approaches, you and your organization need […]
Association marketing: How to attract young members
Many associations are in the midst of a membership flatline or even decline. In 2017, roughly 62% of associations in the U.S. identified as being in this group. This membership decline has many contributing factors, one of which being the lack of generational diversity. This gap could point to the disconnect in how associations understand […]
How to keep it together when business growing pains are stressing you out
This article originally appeared in the September 2018 Allee Creative newsletter. Want to get helpful information like this sent direct to your inbox? Contact us to be added our e-newsletter list! I don’t always handle stress well, but over the years, I’ve developed some strategies for rolling with the punches when things don’t go exactly […]
How to use buyer personas in your content marketing strategy
Buyer personas are a great way to visualize your target market. These personas (also known as marketing personas, audience personas or customer personas) are fictional characters that you create as a representation of your ideal customer. They are based on market research and real data from your current client base. Today, we get into the […]
How to gain and retain donors with social media
As a nonprofit executive, you know that recruiting and keeping donors is vital to your organization’s longevity. Social media platforms serve as a great resource that can benefit your nonprofit, but also more specifically, can help attract and retain donors. As it turns out, digital donations are gaining traction as a valuable way to attract […]
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