For the first 10 years of our existence, Allee Creative was 100% virtual. Our team worked from coffee shops, home offices and air planes. It wasn’t until 2016 that we acquired physical office space, but even then we still all worked from our home offices on Fridays. About 6 months ago, we experienced a shift […]
Relevancy, budgets and planning: Marketing advice for any industry
Awhile ago, I was asked by LightED Magazine to participate in a Q&A for a piece they were running about how to market the lighting industry. While they were likely looking for some ah-ha moments specific to the lighting industry (I did give them some) overall, the approach to marketing lighting is the same approach […]
New year, new goals: How to set your marketing plan
While we are already a full month into the new year, it’s likely that many of us are still struggling to identify exactly what we want to focus on for 2020. There are so. many. ideas. This year, I’m taking a different spin on how to set up your marketing plan by skipping the elements […]
Planning a new website? Here’s your ultimate website cheat sheet
With more than 1.5 billion websites in the world, how are you getting yours to stand out? In the always-on, digital age, the amount of time we have to grab the attention of our audiences is also waning. Some say you have less than one second to capture the attention of your users online before […]
A guide for planning your marketing budget
We are a good portion of our way into 2019 Q4 and it’s right about now that we feel overwhelmed to complete the tasks we still have yet to get done for this year while also planning for what we’ll achieve in 2020. We may be contemplating how to use up the rest of our […]
Marketing ROI: Metrics, measurements and what it all means
How often are you tracking the success of your marketing campaigns or digital content? Do you have a sense of which channels are most effective and what pieces of content resonate with your audience? Measuring the success (and failures) of your marketing campaigns is a crucial component in how we make decisions for future content, […]
Content calendar templates [free layouts]
Keeping track of what, when and where your content will be posted through all of your channels (digital or otherwise) can be overwhelming. As someone who comes from the traditional publishing world, before the onset of email marketing and social media, I’ve grown up in this industry relying heavily on production calendars and spreadsheets to […]
How to work with a marketing agency
You have the need to outsource some or all of your marketing projects. Do you choose a freelancer? Hire in-house? Work with a marketing agency? If you’re considering the latter, here are some helpful tips to consider for what to expect when working with a marketing agency. Know your agency type Marketing is a broad […]
Your social media channels guide [free template]
Social media channel audiences, guidelines and tactics are ever-changing. Which channel works best for your niche audience? Where can you get the most “bang” for your reach “buck”? While setting your digital content strategy is an exhaustive process, the components that rely on the use of social media channels can be supported by research around […]
The art of juggling: Behind the scenes of experiential marketing
According to Bizzaboo, “Most (41%) marketers believe that events are the single-most effective marketing channel over digital advertising, email marketing and content marketing. This reflects a 32% increase since 2017.” Experiential marketing [read: event marketing] is not going away anytime soon. If anything, the pendulum is swinging back to in-person (not virtual) events. Whether you […]
How to land your next client with brand storytelling
Brand storytelling is a great way to facilitate new ways of thinking about your brand. Through brand storytelling, you can connect with new audiences and, in turn, land your next client. Believe it or not, we had this post scheduled to be written even before Nike’s commercial aired after the @USWNT won the 2019 World […]
20 open-worthy subject lines [free template]
The average office professional in America receives nearly 150 emails daily. With that amount of traffic serving as your competition to your users’ attention, you need to find a way to set your content apart from the crowd to break through the madness. Not to worry, we’ve compiled a list of general best practices to […]
10 ways to use Twitter as a nonprofit
Twitter is a great platform to use as a way to engage in conversations with local communities, promote brand awareness and keep tabs on relevant issues and policies which bodes well for nonprofits. And as with nonprofits, it can also be a challenge due to resources and time. If you are struggling with nonprofit Twitter […]
How to get started with digital advertising
Twenty-five years after the first digital banner ad (thanks, AT&T) you can’t go a day without seeing some type of digital advertising. It’s how we connect with our customers and how brands continue to build awareness. In fact, this year, digital ad spend will surpass advertising on traditional formats like TV and print and is […]
Your guide to keyword research and SEO [free template]
I hear a lot from prospects about the need to bring more traffic to their website and make sure “we are at the top of a Google search”. And while that is a great goal to have, getting there won’t happen overnight. It’s an equation of patience and time that includes keyword research, strategic content […]
Blog strategy checklist [free template]
Just in time for spring, our April template in our #12MonthsOfMarketing program is ready for download! Get your free copy of our blog strategy checklist to help tune-up your blog this year. Blogs are a great way to showcase your brand and create an awareness of expertise that otherwise can be hard to do through other […]
3 content editing tips
As marketers we are constantly writing copy—long-form, short-form, print, digital—it’s a battle to fit it all in each day, right? And we’ve all had our share of mistakes. Whether you’re a novice writer or an experienced wordsmith, here are my ideas for editing content. 1. Set your style Decide what parameters you will use when […]
20 ways to get your brand noticed [free template]
The March template of our #12MonthsOfMarketing program is now available for download. Grab your copy of “20 ways to get your brand noticed” a free, experiential marketing template to use in your brand’s marketing strategy this year. Sometimes known as engagement marketing, experiential marketing takes communicating and demonstrating your brand/product one step further by fully […]
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