business | Page Array | Allee Creative

The perception of brand: When customers take hold of your plan

June 7, 2011 by Melissa Harrison Leave a Comment

Marky Mark, the Old Spice guy and Burger King: Keeping in mind customer perception when (and if) it comes time to change up your company’s brand.

I had the pleasure of attending Melissa Harrison’s fantastic content marketing session at IABC World Conference in San Francisco. I’ve been full of great ideas since and I can’t wait to implement what I’ve learned.

Kim L.

Communications Officer

Northern Ontario School of Medicine

Just a quick note to tell you how incredibly PROUD I was to have such a kick-butt team on the book marketing call this morning! I am SO happy to have you in my corner!

Sarah Sladek

CEO

XYZ University

Thank you so much for coordinating such powerful meeting! I’m so very grateful and very excited we have a strategy, and it’s exciting to have a path to follow and grow a strong effective business…whoo, whoo!

Barb Greenberg

Founder

RediscoveringU

Name*
First Last
Organization*
Email*
Where did you hear about us?*
- Web search
- Facebook
- Twitter
- LinkedIn
- Instagram
- Speaking/training/ in-person event
- I am a current/former client
- Other
Email
This field is for validation purposes and should be left unchanged.