Chances are that your website is hooked up to Google Analytics (but if it’s not, get with your web programmer and hook that up, ASAP). Are you using Google Analytics to its full potential? Yes, it is entertaining to play with all the graphs and numbers (can you tell I am a nerd?), but the […]
6 lbs of influence: Measuring social media success
Social media takes time, and it can be fatiguing. How can you tell if the payoff is worth the investment? According to Peter Drucker “if you can’t measure it, you can’t manage it,” but how do you measure something as seemingly intangible as social media success? Strategies: Instead of always wondering if social media is […]
