Using an omni-channel approach, we delivered positive gains across our client’s website, blog, demo requests and social media channels. We developed a content marketing plan that included updates to the MammoScreen website, a video to showcase the product, weekly educational blog posts, a biweekly enewsletter, and expanded focus on social media in the U.S. Our goals:
- To build brand awareness and engagement by using organic digital media strategies on Twitter, Facebook, LinkedIn and Instagram.
- To develop trust and thought leadership by way of new blog articles, categories and content to inform and assist physicians in private radiology practices.
- To provide a ‘see it, use it’ experience even without the ability to attend in-person events with how-to video development, free webinars and demos.
- To increase website traffic and usage as the home ‘hub’ for U.S. physicians, providing ongoing resources and content to meet them where they were in the tech adoption process.