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Allee Creative

Allee Creative

B2B Content Marketing Agency

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Omni-channel strategy for U.S. launch

MammoScreenⓇ, an AI imaging tool developed in France by Therapixel, had a solid physician following overseas with plans to expand to the U.S. However, the onset of COVID-19 prohibited the ability to support an in-person tradeshow product launch. The challenge? To introduce the product in the U.S. while assuring clinicians that AI was not here to take over their jobs, but rather, to aid them in growing their practice and patients’ trust.

Responsive devices showing mockups

How we helped

  • Digital content audit
  • Keyword strategy
  • Content development for blog posts, social media
  • Visual content templates
  • Website lead generation
  • Metrics assessment
Woman using an iPhone and a Macbook

Our approach

Our team worked with Therapixel to develop a comprehensive omni-channel content marketing strategy concentrated on digital tools to create awareness, trust and education.

Using an omni-channel approach, we delivered positive gains across our client’s website, blog, demo requests and social media channels. We developed a content marketing plan that included updates to the MammoScreen website, a video to showcase the product, weekly educational blog posts, a biweekly enewsletter, and expanded focus on social media in the U.S. Our goals:

  1. To build brand awareness and engagement by using organic digital media strategies on Twitter, Facebook, LinkedIn and Instagram.
  2. To develop trust and thought leadership by way of new blog articles, categories and content to inform and assist physicians in private radiology practices.
  3. To provide a ‘see it, use it’ experience even without the ability to attend in-person events with how-to video development, free webinars and demos.
  4. To increase website traffic and usage as the home ‘hub’ for U.S. physicians, providing ongoing resources and content to meet them where they were in the tech adoption process.

Our results

Our content marketing efforts generated results from the start. We saw positive increases in social media engagement, website traffic, pageviews and demo requests.

Block
350%
Increase in digital channel engagement
850%
Growth in social media followers
0x
Increase in users’ time on website
0%
Of top website pageviews attributed to blog content

Let’s work together.

Like what you see? We would love to make your next marketing campaign just as successful. Connect with us and let’s chat about how we can work together.

Let’s connect

PO Box 515
Saint Michael, MN 55376

763.208.1384

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Upcoming Events

Apr 11
12:00 pm – 1:00 pm CDT

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Jun 27
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SCORE digital marketing webinar

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