This is the first in a series of four blog posts focused on marketing strategies and tips as companies set plans for the new year. Planning your marketing budget for the new year in a time where there has been so much uncertainty can give you pause. I’m a proponent of encouraging companies to refrain […]
Setting up the best client-agency relationships
During Content Marketing World in September 2019, I presented a session around client-agency relationships and the best way to navigate through those. I was also part of an interview by Chief Content Officer Magazine, expanding on that topic and offering my insight and go-to contract templates to help agencies (and clients) set up relationships for […]
Tips for a successful remote work environment
For the first 10 years of our existence, Allee Creative was 100% virtual. Our team worked from coffee shops, home offices and air planes. It wasn’t until 2016 that we acquired physical office space, but even then we still all worked from our home offices on Fridays. About 6 months ago, we experienced a shift […]
How to work with a marketing agency
You have the need to outsource some or all of your marketing projects. Do you choose a freelancer? Hire in-house? Work with a marketing agency? If you’re considering the latter, here are some helpful tips to consider for what to expect when working with a marketing agency. Know your agency type Marketing is a broad […]
How to communicate with your designer
Having trouble communicating with your graphic designer? Not to worry, here are a few simple things your graphic designer wants you to know. Hint: they are not speaking a different language! Communication is key when working with a graphic designer. It will establish a better working relationship and ensure a more efficient process when working […]
Why membership onboarding programs matter to your association
A month or so ago, I was having a conversation with one of our association clients who was struggling to get board members to commit to a solid membership onboarding strategy in relation to a new pricing model. This included a lot of talk around the right timing for communication, where to communicate, how often, […]
How to keep your marketing efforts organized all year
According to Holiday Insights, last week was “Get organized week” which, in our minds, makes October the perfect time to plan out your 2019 marketing strategy and think about how you can stay organized with your marketing initiatives all year. Think about your marketing tasks in groups that you can knock out either daily, monthly, […]
What we loved about Content Marketing World 2018
Last week, part of the Allee Creative team had the amazing opportunity to attend Content Marketing World in Cleveland, Ohio. Hosted by the Content Marketing Institute, Content Marketing World is the largest content marketing conference in the world. When they say largest, they mean it—CM World brings in over 3,500 attendees for the 3-day conference. Not […]
Starting a successful small business from scratch: part two
Here at Allee Creative, we are celebrating National Small Business Week with an interview with our very own CEO Melissa Harrison. As a successful female entrepreneur and small business owner, she shares her experiences (personal and business) in a two-part blog series. Check out my post for part one of the interview and continue reading for […]
Starting a successful small business from scratch: part one
As we celebrate National Small Business Week here at Allee Creative, I sat down with our CEO Melissa Harrison for an interview. As a successful female entrepreneur and small business owner, she shares her experiences (personal and business) in a two-part blog series. Continue reading for part one of my interview with Melissa. Stephanie: In one […]
Marketing for the environment
The Minnesota weather is finally shifting from Winter to Spring and it’s changing just in time. April 22 is this weekend which means, Earth Day! I personally love Earth Day. A day dedicated to raising awareness for environmental protection is right up my alley. Earth Day has been celebrated since 1970 and as many as […]
4 steps for consistent content marketing
As we head into winter (it’ll be here before we know it!) when was the last time you took a moment to evaluate some of your business strategies? Have you had a successful year so far? How is your marketing content looking? Sometimes maintaining consistency can be a challenge and feel like an uphill battle. […]
What comes first: content strategy or tactic?
“If you aim at nothing, you’ll hit it every time.” This is one of my favorite Zig Ziglar quotes. It’s true in all areas of life–business included. So many times I find organizations are jumping into content marketing because everyone else is doing it. But if you stop to ask them if it’s working, they […]
10 reasons you need content marketing training to succeed in 2016
We all know it. We all know we should open those emails with “online marketing training” or “content marketing workshop” in the subject line. We all know it is only an hour or two of our time to learn tricks that could save us time and money and increase ROI. But, we often put those […]
Simplified social media management for nonprofits
How is your nonprofit using social media? Do you feel confident in the channels you’re using or the time you’re dedicating to social media (among all the other things you’re doing)? Are you feeling the pressure to “do all” and “be all” to all people? If so, this post is for you. I get it. […]
Top whiteboard video resources
Ever since I saw the Story of Stuff and Socialnomics videos I have been fascinated with whiteboard videos. They are fact-filled, fast-paced and entertaining – what’s not to love? Well, as a marketer, I can only think of one thing – the creation process. Fortunately, the increased popularity of whiteboard videos has led to an […]
Video marketing for every brand. Even yours.
Video marketing is on the rise, with the conversation shifting from companies simply looking for ways to host video content to now looking for the most effective content for overall investment. According to reports, 86% of brands will increase their video ad spending in the next year alone. Sixty-one percent of young executives say they […]
5 reasons social media isn’t working for you
You’re jazzed about using social media for your business, but what’s up with the low engagement percentages or the lack of engagement your audience seems to have when you post an update? How can you get social media to work for your business? First, take a look at the following reasons why social media may […]
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