A month or so ago, I was having a conversation with one of our association clients who was struggling to get board members to commit to a solid membership onboarding strategy in relation to a new pricing model. This included a lot of talk around the right timing for communication, where to communicate, how often, […]
How to keep your marketing efforts organized all year
According to Holiday Insights, last week was “Get organized week” which, in our minds, makes October the perfect time to plan out your 2019 marketing strategy and think about how you can stay organized with your marketing initiatives all year. Think about your marketing tasks in groups that you can knock out either daily, monthly, […]
What we loved about Content Marketing World 2018
Last week, part of the Allee Creative team had the amazing opportunity to attend Content Marketing World in Cleveland, Ohio. Hosted by the Content Marketing Institute, Content Marketing World is the largest content marketing conference in the world. When they say largest, they mean it—CM World brings in over 3,500 attendees for the 3-day conference. Not […]
Starting a successful small business from scratch: part two
Here at Allee Creative, we are celebrating National Small Business Week with an interview with our very own CEO Melissa Harrison. As a successful female entrepreneur and small business owner, she shares her experiences (personal and business) in a two-part blog series. Check out my post for part one of the interview and continue reading for […]
Starting a successful small business from scratch: part one
As we celebrate National Small Business Week here at Allee Creative, I sat down with our CEO Melissa Harrison for an interview. As a successful female entrepreneur and small business owner, she shares her experiences (personal and business) in a two-part blog series. Continue reading for part one of my interview with Melissa. Stephanie: In one […]
Marketing for the environment
The Minnesota weather is finally shifting from Winter to Spring and it’s changing just in time. April 22 is this weekend which means, Earth Day! I personally love Earth Day. A day dedicated to raising awareness for environmental protection is right up my alley. Earth Day has been celebrated since 1970 and as many as […]
4 steps for consistent content marketing
As we head into winter (it’ll be here before we know it!) when was the last time you took a moment to evaluate some of your business strategies? Have you had a successful year so far? How is your marketing content looking? Sometimes maintaining consistency can be a challenge and feel like an uphill battle. […]
What comes first: content strategy or tactic?
“If you aim at nothing, you’ll hit it every time.” This is one of my favorite Zig Ziglar quotes. It’s true in all areas of life–business included. So many times I find organizations are jumping into content marketing because everyone else is doing it. But if you stop to ask them if it’s working, they […]
10 reasons you need content marketing training to succeed in 2016
We all know it. We all know we should open those emails with “online marketing training” or “content marketing workshop” in the subject line. We all know it is only an hour or two of our time to learn tricks that could save us time and money and increase ROI. But, we often put those […]
Simplified social media management for nonprofits
How is your nonprofit using social media? Do you feel confident in the channels you’re using or the time you’re dedicating to social media (among all the other things you’re doing)? Are you feeling the pressure to “do all” and “be all” to all people? If so, this post is for you. I get it. […]
Top whiteboard video resources
Ever since I saw the Story of Stuff and Socialnomics videos I have been fascinated with whiteboard videos. They are fact-filled, fast-paced and entertaining – what’s not to love? Well, as a marketer, I can only think of one thing – the creation process. Fortunately, the increased popularity of whiteboard videos has led to an […]
Video marketing for every brand. Even yours.
Video marketing is on the rise, with the conversation shifting from companies simply looking for ways to host video content to now looking for the most effective content for overall investment. According to reports, 86% of brands will increase their video ad spending in the next year alone. Sixty-one percent of young executives say they […]
5 reasons social media isn’t working for you
You’re jazzed about using social media for your business, but what’s up with the low engagement percentages or the lack of engagement your audience seems to have when you post an update? How can you get social media to work for your business? First, take a look at the following reasons why social media may […]
5 social media mistakes and solutions to correct them
While there is no secret formula that guarantees a brand will become a social media success, there are some things brands do (or don’t do) that hinder success. Check out the list below to make sure you aren’t falling victim to some of the top social media mistakes. 5 social media mistakes and solutions […]
Simplified social media management for associations
I get it. Associations are built as resources for members and it’s not always in an organization’s comfort zone to offer free information when there are membership fees involved. However, with the rise in social media and digital content in general, associations that do not embrace this change in information dissemination will miss the mark […]
Justifying social media: Information you can share with your boss
According to a recent report by The Economist Intelligence Unit, “More than four out of five (81%) marketers agree that we need to change the structure and design of our marketing organization to meet the needs of our business over the next three to five years.” And I’m here to tell you that if you […]
Out with the old: Spring cleaning your content
Spring. The season of cleaning. Starting fresh. At home we revamp lawns and gardens, clean cupboards and wash windows. It gives clarity and a sense of accomplishment. You just feel more organized and “together.” The same is true at work. With various content channels out there, it’s important to make sure your files and information […]
Google’s new rule: Be mobile-friendly
There have long been rumors that Google search prefers mobile-friendly websites (or responsive design), but it is official; on April 21, 2015 Google started ranking mobile-friendly websites higher on mobile devices, especially on smartphones. The details According to ComScore, 60% of online traffic is generated by mobile devices. And during holiday season, that same […]
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