Marky Mark, the Old Spice guy and Burger King: Keeping in mind customer perception when (and if) it comes time to change up your company’s brand.
Are you interested in what inspires your customers? Your donors? Your clients? You should be. The amount of daily messages we’re exposed to is overwhelming. Think about what this means for you as a professional looking to deliver a key message. It’s hard work! But if you take time to really get to know your audience you’ll […]