You’re jazzed about using social media for your business, but what’s up with the low engagement percentages or the lack of engagement your audience seems to have when you post an update? How can you get social media to work for your business? First, take a look at the following reasons why social media may […]
It kills me to call myself average, but I am the average social media user — a 20-something with a thirst for keeping up-to-date with the world, but without the time to do it. I don’t “follow” or “like” a company just because I have bought something from them. I only engage with companies that […]
Ever wonder what the heck these black and white squares are that keep popping up all over the place? (Go ahead, scan it…it really works). QR codes (quick response codes), like the one above, are two-dimension bar codes that are slowly sweeping their way through the U.S. They’re another fun means of mobile marketing (among […]
Marky Mark, the Old Spice guy and Burger King: Keeping in mind customer perception when (and if) it comes time to change up your company’s brand.
There isn’t a day that goes by that I don’t think, “what’s next?” Whether it’s toting my kids around or completing a new client proposal, I understand (sometimes all too well) the pressures of keeping it together and keeping on track. But lately, there is one thing I can’t seem to keep on top of. […]
Are you interested in what inspires your customers? Your donors? Your clients? You should be. The amount of daily messages we’re exposed to is overwhelming. Think about what this means for you as a professional looking to deliver a key message. It’s hard work! But if you take time to really get to know your audience you’ll […]