• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Allee Creative

Allee Creative

B2B Content Marketing Agency

  • About
  • Capabilities
  • Who we serve
  • Our work
  • Tools & Resources
    • Ideas & templates
    • Full Calendar
  • Blog
  • Let’s Connect
  • Book Melissa
Loading Events

« All Events

  • This event has passed.

SCORE digital marketing webinar

February 21 @ 12:00 pm – 1:30 pm CST

Free
Register Now

Digital marketing: Why your ‘might do’ needs a ‘must-do’ makeover

It’s time to take a digital-first approach to business. And if we learned anything from the 2020 pandemic, it was the need to remain vigilant throughout the digital landscape when we didn’t always know which way was up (or understand the ever-changing channels and audiences).

This is your year. Stop the ‘shoulds’ and start the ‘will dos’ to make effective connections with your customers online. This session will uncover the current state of consumers, their digital channels of preference and how to develop a new way of thinking—to keep empathy in digital marketing, reach audiences where and how they need, and stay motivated (and organized!) in your digital content creation.

Learning objectives:

  • Understand your mix of audiences and generations; learn which digital channel(s) work best for each
  • Uncover the importance of empathy, choices and consistency in digital marketing; why does this matter for your audiences and your success?
  • See why social media should be considered a top referral network; it’s not about the channels you’re comfortable with, it’s all about your audience.
  • Keeping it all together; easy how-to-get-started tools, templates and supporting resources.

Presented by: Melissa Harrison

Melissa is CEO at Allee Creative. She develops marketing strategies for brands across the globe leading creation, curation and content execution. Her niche is small business, B2B, nonprofit, association, professional services, healthcare and higher ed industries. She’s been named a Top Content Marketer and a Top Young Entrepreneur by CMI and Minnesota Business. She is a 4-time recipient of the Hermes Creative Award. Strategy, process and timelines are her jam (she’s never met a spreadsheet she didn’t like).

SCORE Twin Cities

View Organizer Website

twincities@scorevolunteer.org

Live Event (Online)

Register Now
  • Google Calendar
  • iCalendar
  • Outlook 365
  • Outlook Live

Related Events

  • SCORE marketing basics webinar

    April 27 @ 12:00 pm – 1:15 pm CDT
  • SCORE digital marketing webinar

    June 27 @ 12:00 pm – 1:15 pm CDT
  • SCORE marketing basics webinar

    August 29 @ 12:00 pm – 1:15 pm CDT

Event Navigation

  • « IABC-MN gift of communication
  • American Advertising Federation – North Dakota »

PO Box 515
Saint Michael, MN 55376

763.208.1384

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn

Upcoming Events

Apr 11
12:00 pm – 1:00 pm CDT

Live Webinar | Digital marketing: Steps to gather metrics and build a solid plan

Apr 27
12:00 pm – 1:15 pm CDT

SCORE marketing basics webinar

Jun 27
12:00 pm – 1:15 pm CDT

SCORE digital marketing webinar

View Calendar

Email list sign-up

Copyright © 2006–2023 ALLEE. All Rights Reserved | Privacy Policy | Design by Flying Orange