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SCORE digital marketing webinar
February 21 @ 12:00 pm – 1:30 pm CST
Digital marketing: Why your ‘might do’ needs a ‘must-do’ makeover
It’s time to take a digital-first approach to business. And if we learned anything from the 2020 pandemic, it was the need to remain vigilant throughout the digital landscape when we didn’t always know which way was up (or understand the ever-changing channels and audiences).
This is your year. Stop the ‘shoulds’ and start the ‘will dos’ to make effective connections with your customers online. This session will uncover the current state of consumers, their digital channels of preference and how to develop a new way of thinking—to keep empathy in digital marketing, reach audiences where and how they need, and stay motivated (and organized!) in your digital content creation.
Learning objectives:
- Understand your mix of audiences and generations; learn which digital channel(s) work best for each
- Uncover the importance of empathy, choices and consistency in digital marketing; why does this matter for your audiences and your success?
- See why social media should be considered a top referral network; it’s not about the channels you’re comfortable with, it’s all about your audience.
- Keeping it all together; easy how-to-get-started tools, templates and supporting resources.
Presented by: Melissa Harrison
Melissa is CEO at Allee Creative. She develops marketing strategies for brands across the globe leading creation, curation and content execution. Her niche is small business, B2B, nonprofit, association, professional services, healthcare and higher ed industries. She’s been named a Top Content Marketer and a Top Young Entrepreneur by CMI and Minnesota Business. She is a 4-time recipient of the Hermes Creative Award. Strategy, process and timelines are her jam (she’s never met a spreadsheet she didn’t like).