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IECSC New York 2024
March 4, 2024 @ 9:00 am – 3:15 pm CST
Multiple sessions for continued learning
Melissa Harrison, Allee Creative CEO, will present two workshops during the 2024 IECSC New York Conference. Use code GUEST for 20% off registration.
SEO Basics: Build a Plan to Expand Your Reach
We all want high website traffic; even better if that traffic comes from prospects using keywords that make sense for our business. But how do we make that happen? This introductory SEO workshop provides tips for getting started with keyword research to support your search-optimized content.
XYZ and Alphas: Communicating with the Next Generation
There are 5+ generations in the workforce. That’s all kind of buying power and a whole lot of different communication tactics to sort through. What does this mean for your target audiences? Your communication strategies? Your Snapchat streaks? Your hiring and retention? Before you get too far down the ‘bright and shiny’ new media road, let’s talk about how each generation is different, yet similar, and how you can account for their communication needs in your business development.
Presented by: Melissa Harrison
As CEO of Allee Creative, Melissa is a sought-after consultant and speaker with 2 decades of experience and an international book of clients. She makes audiences laugh and inspires them with real situations and answers to things that are often scary, but necessary for growth. She teaches business leaders how to embrace change and engage audiences. Melissa connects on a personal level because she’s been there. Her experience is in start-ups and small business, B2B, nonprofits, professional services, healthcare, real estate and higher education.
Melissa’s accolades include: 2023 Enterprising Women Award (Enterprising Women Magazine), 2022 Notable Marketing Leader (Twin Cities Business Magazine), Top Content Marketer (Content Marketing Institute) and 4-time recipient of the Hermes Creative Award. Her notable clients of record include: 3M Littmann Stethoscopes, Capella University, Endeavor Air (a Delta company), Lifetouch, Minnesota Office of Higher Education, Minnesota State Bar Association, Optum, SPR Therapeutics and YMCA.
