Synergy4WBO

Melissa will join Synergy4WBO for a marketing workshop designed to support women business owners as they navigate growth and what success looks like to them.

Running a small business is challenging enough. Being a minority or a woman business owner adds additional hurdles when it comes to securing capital, access to mentors and advisors, business development, networking, racism, and social injustice. Allee Creative is proud to partner with the Synergy4WBO to provide marketing education to its members and mentees.

Marketing metrics: assess ROI, plan for the year ahead

What is the best approach to monitor and review marketing metrics? We’ll highlight key metrics to use for new year planning. If you need a consistent system for tracking and reporting marketing results, this workshop is for you.

Takeaways:

•          Tools to track metrics for: websites, email marketing, social media, video and digital ad campaigns

•          Key metrics to monitor monthly, quarterly, annually

•          How to utilize digital marketing metrics to inform new strategies

•          Sample report-out documents

Presented by: Melissa Harrison

As CEO at Allee Creative, Melissa Harrison has been a leader in the content marketing space for two decades. With a solid background in content production and publication management, her niche is in omnichannel marketing and comprehensive content strategy development. Melissa leads marketing strategies for brands across the globe through creation, curation, content execution and metrics analysis. Melissa was named a 2023 Enterprising Woman of the Year (Enterprising Women Magazine) and a 2022 Notable Marketing Leader (Twin Cities Business Magazine). Melissa’s notable clients of record include 3M, YMCA, SPR Therapeutics, Capella University, Minnesota State Bar Association, Therapixel, Endeavor Air, Optum and Lifetouch. In addition to leading Allee Creative, she is a mother of four, an active volunteer in her community and a lover of books.