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SCORE digital marketing webinar
June 27, 2023 @ 12:00 pm – 1:15 pm CDT
Digital marketing: Why your ‘might-do’ needs a ‘must-do’ makeover
If we learned anything from the 2020 pandemic, it was the need to remain vigilant when we didn’t always know which way was up. With talks of a recession, a digital-first approach to business is critical to fill your pipeline and remain relevant to audiences. Stop the ‘shoulds’ and start the ‘will dos’ to make effective connections with your customers online. This session will uncover the current state of consumers, their digital channels of preference and how to develop a new way of thinking—to keep empathy in digital marketing, reach audiences where and how they need, and stay motivated (and organized!) in your digital content creation.
Learning objectives:
- Understand your mix of audiences and generations; learn which digital channel(s) work best for each
- Uncover the importance of empathy, choices and consistency in digital marketing; why does this matter for your audiences and your success?
- See why social media should be considered a top referral network; it’s not about the channels you’re comfortable with, it’s all about your audience
- Keeping it all together; easy how-to-get-started tools, templates and supporting resources
Presented by: Melissa Harrison
As CEO at Allee Creative, Melissa Harrison has been a leader in the content marketing space for two decades. With a solid background in content production and publication management, her niche is in omnichannel marketing and comprehensive content strategy development. Melissa leads marketing strategies for brands across the globe through creation, curation, content execution and metrics analysis. Melissa is a 2023 Enterprising Women Award honoree, a 2022 Notable Marketing Leader (Twin Cities Business), and has received numerous recognitions and accolades throughout her career. Her notable clients of record include 3M Littmann Stethoscopes, YMCA, SPR Therapeutics, Capella University, Minnesota State Bar Association, Therapixel, Endeavor Air, Optum and Lifetouch. In addition to leading Allee Creative, she is a mother of four, an active volunteer in her community and a lover of books.
