SCORE webinar: Generations in marketing
May 13 @ 12:00 pm – 1:00 pm CDT
XYZ and Alphas: Communicating with the next generation
There are 5+ generations in the workforce. That’s all kind of buying power and a whole lot of different communication tactics to sort through. What does this mean for your target audiences? Your communication strategies? Your hiring and retention? Before you get too far down the ‘bright and shiny’ new media road, let’s talk about how each generation is different, yet similar, and how you can account for their communication needs in your marketing and business development.
Topics covered:
- Who are they? Key traits and demographics of generations
- How do we reach them? Communication channels of preference
- How do we keep them engaged? From hiring to marketing – how do we build a successful mix of communication strategies for all?
Presented by: Melissa Harrison
As CEO at Allee Creative, Melissa Harrison has been a leader in the content marketing space for more than two decades. With a solid background in content production and publication management, her niche is omnichannel marketing and comprehensive content strategy development. Melissa leads marketing strategies for brands across the globe through content creation, curation, execution and metrics analysis. Melissa is a 2023 Enterprising Woman of the Year Award recipient and a Notable Marketing Leader as named by Twin Cities Business. Melissa’s notable clients of record include 3M Littmann Stethoscopes, Capella University, Endeavor Air, Lifetouch, Minnesota State Bar Association, Optum/UnitedHealth, SPR Therapeutics, State of Minnesota Office of Higher Education, University of Minnesota School of Public Health and YMCA. In addition to leading Allee Creative, she is a mother of four, an active volunteer in her community and a lover of books.
