SCORE webinar: Marketing metrics

What is the best approach to monitor and review marketing metrics? We’ll highlight key metrics to use for ongoing business and marketing planning. If you need a consistent system for tracking and reporting marketing results, this workshop is for you.

Topics covered:

• Tools to track metrics for: websites, email marketing, social media, video and digital ad campaigns
• Key metrics to monitor monthly, quarterly, annually
• How to utilize digital marketing metrics to inform new strategies
• Sample report-out documents

Presented by: Melissa Harrison

As CEO at Allee Creative, Melissa Harrison has been a leader in the content marketing space for two decades. With a solid background in content production and publication management, her niche is in omnichannel marketing and comprehensive content strategy development. Melissa leads marketing strategies for brands across the globe through creation, curation, content execution and metrics analysis. Melissa is a 2023 Enterprising Woman of the Year Award recipient and named a Notable Marketing Leader by Twin Cities Business. Melissa’s notable clients of record include 3M Littmann Stethoscopes, Capella University, Endeavor Air, Lifetouch, Minnesota State Bar Association, Optum/UnitedHealth, SPR Therapeutics, University of Minnesota School of Public Health and YMCA. In addition to leading Allee Creative, she is a mother of four, an active volunteer in her community and a lover of books.