SCORE webinar: Marketing best practices

Designed specifically for small business owners and aspiring entrepreneurs looking to carve their niche in a competitive market, this session provides practical insights and actionable strategies that can be immediately applied to business. This webinar is great for the business owner who wants to look at marketing from a holistic standpoint to not only understand the basics, but to diver deeper into additional concepts focused on business growth and awareness.

Topics covered:

• Basic marketing tasks and footprints
• SEO vs. Google’s Helpful Content Creator
• Personalized, targeted and interactive content
• Digital marketing trends (AI, email, social media, video)
• Sponsorships, advertising and in-person events

Presented by: Melissa Harrison

As CEO at Allee Creative, Melissa Harrison has been a leader in the content marketing space for two decades. With a solid background in content production and publication management, her niche is in omnichannel marketing and comprehensive content strategy development. Melissa leads marketing strategies for brands across the globe through creation, curation, content execution and metrics analysis. Melissa is a 2023 Enterprising Woman of the Year Award recipient and named a Notable Marketing Leader by Twin Cities Business. Melissa’s notable clients of record include 3M Littmann Stethoscopes, Capella University, Endeavor Air, Lifetouch, Minnesota State Bar Association, Optum/UnitedHealth, SPR Therapeutics, University of Minnesota School of Public Health and YMCA. In addition to leading Allee Creative, she is a mother of four, an active volunteer in her community and a lover of books.