Stop the ‘shoulds’ and start the ‘will dos’ to make effective connections with your customers online. This webinar uncovers the state of consumers, digital channels of preference and how to develop a new way of thinking—to keep empathy in digital marketing, reach audiences where and how they need, and stay motivated (and organized!) in your digital content creation.

This webinar guides participants through marketing basics and need-to-know components of a solid marketing plan. Discover a 10-step approach to marketing planning with considerations and research you can do prior to setting your plan.

Stop the ‘shoulds’ and start the ‘will dos’ to make effective connections with your customers online. This webinar uncovers the state of consumers, digital channels of preference and how to develop a new way of thinking—to keep empathy in digital marketing, reach audiences where and how they need, and stay motivated (and organized!) in your digital content creation.

Running a small business is challenging enough. Being a minority or a woman business owner adds additional hurdles when it comes to securing capital, access to mentors and advisors, business development, networking, racism, and social injustice. Allee Creative is proud to partner with the Synergy4WBO to provide marketing education to its members and mentees.

Melissa Harrison will present two workshops during the 2024 IECSC New York Conference: "SEO Basics" and "XYZ and Alphas". Use code GUEST for 20% off registration.

This webinar is great for the business owner who wants to look at marketing from a holistic standpoint to not only understand the basics, but to diver deeper into additional concepts focused on business growth and awareness.

Melissa Harrison, a previous Enterprising Woman of the Year Award winner, will facilitate a group workshop and business round-table discussions as part of the 22nd Annual Enterprising Women of the Year Awards Celebration & Conference.

Before you get too far down the ‘bright and shiny’ new media road, let’s talk about how each generation is different, yet similar, and how you can account for their communication needs in your business development.

What is the best approach to monitor and review marketing metrics? We’ll highlight key metrics to use for ongoing business and marketing planning. If you need a consistent system for tracking and reporting marketing results, this workshop is for you.

This webinar is great for the business owner who wants to look at marketing from a holistic standpoint to not only understand the basics, but to diver deeper into additional concepts focused on business growth and awareness.

Before you get too far down the ‘bright and shiny’ new media road, let’s talk about how each generation is different, yet similar, and how you can account for their communication needs in your business development.

What is the best approach to monitor and review marketing metrics? We’ll highlight key metrics to use for ongoing business and marketing planning. If you need a consistent system for tracking and reporting marketing results, this workshop is for you.