Before diving into this topic, I want to acknowledge the irony of discussing infographics and their success by way of an average blog post. Infographics work – and blog posts work, too (especially when there is more explanation needed than what can fit in fun, bite-sized images). Now that we have that out of the way […]
Who knew donuts would equal relevancy?
On June 1, 2018 a glorious celebration occurred that was all the buzz on social media. #NationalDonutDay, always falling on the first Friday of June, is a day during which individuals and brands alike jump aboard the sweet-tooth train and indulge with donuts of all shapes, sizes and flavors. And, thanks to users’ growing fascination […]
GDPR: What it means for marketers everywhere
Copyright: akhenatonimages / 123RF Stock Photo In a world where we as consumers are constantly inundated with messages from the time we wake up until the time we fall asleep, it is becoming increasingly hard for marketers to break through all of the “noise” in order to make sure they are heard. One way marketers […]
5 quick tips for SEO marketing
You finally did it. Your website has gone live and is overflowing with your best written content. Each page is ready to go, all images have been designed to perfection and your CTAs are in place. Now, before all that, you likely thought through your content strategy and built your keyword lists. But, I also […]
4 steps for consistent content marketing
As we head into winter (it’ll be here before we know it!) when was the last time you took a moment to evaluate some of your business strategies? Have you had a successful year so far? How is your marketing content looking? Sometimes maintaining consistency can be a challenge and feel like an uphill battle. […]
Website updates: 3 areas of concentration
Gone are the days of setting a website and forgetting about it (let’s be real, those days were never really here). The fact is, your website is a large part of your organization’s brand – your online home, if you will – and it should look its best at all times. However, we understand that […]
How to create a content distribution plan
In December, I interviewed Allee Creative CEO Melissa Harrison about her marketing predictions for the new year and the one piece of advice that stuck out from that interview was all about distribution plans. As she stated, “It’s all about a distribution plan. As many of us are predicting, marketers are going to continue to […]
4 quick tips for keeping your marketing efforts organized
You’ve got a business blog to update, an SEO meeting at noon and a direct mail piece that needs to be out the door by the end of the day—you’re feeling a little overwhelmed with all your marketing efforts and making sure they stay organized. Here are a few quick tips that we recommend to […]
10 Misconceptions about social media content
Whether your business is just getting started on social media or you’ve been hesitant to jump on board with it, we’re covering 10 common misconceptions about social media content in order to help prepare you for smooth sailing. Misconception #1: One size message fits all While it is okay to be posting your most recent […]
Marketing technology in review: Best platforms to help curate and create content
Visuals, blog posts and websites, oh my! When it comes to creating content for all of your channels, it can get a little overwhelming. And yet, we know, content is king. If you understand the importance of high quality content, but you’re struggling to keep up with fresh and relevant ideas, we’ve got a quick […]
5 ways to use Instagram to engage your audience
I have a confession: I’m completely obsessed with Instagram. Facebook is alright, and occasionally I check Twitter, but Instagram is where I spend a large majority of my time on social media. And apparently, I’m not alone—Instagram announced on December 15, 2016 that its community had grown to more than 600 million users, with more […]
7 ways to improve your marketing in the new year
It’s a new year and you’re likely thinking about your marketing strategy for 2017. Our world is saturated with visuals, content and distractions from all sorts of digital and physical channels. This year, it’s time to really focus on a strategy that helps your brand stand out. Go ahead and print out our list of […]
2017 marketing predictions for success in the new year
December is a good time for businesses and marketers to review their current marketing plans and think ahead to any new goals or initiatives they might take on in the new year. I interviewed our CEO Melissa Harrison about her marketing predictions for 2017 and insight into which marketing tactics businesses should focus on for […]
How to be a great social media community manager
When I am asked what my daily responsibilities look like at Allee Creative, my reply always includes, “Helping manage my client’s social media accounts.” From those who have not spent much time in marketing or social media, I often get a confused look as they ask, “Oh, so you just post on their social media […]
Client spotlight post 2: Small business Saturday!
This is the second post in our two-part series spotlighting small business clients in honor of Small Business Saturday. You can find the first post here. Saturday, November 26 is Small Business Saturday! And since Allee Creative is a small business that provides marketing services to some pretty amazing small business clients, we thought we’d […]
Client spotlight post 1: Small business Saturday!
In honor of Small Business Saturday on November 26, we are spotlighting a handful of our small businesses clients. We appreciate their partnerships with our company, the ability to serve them in their content marketing and branding needs, and we want to show them our support as we all go out and #shopsmall this Saturday! […]
Say hello to the new LinkedIn pages layout
As of 2015, there are currently over 4 million company pages on LinkedIn. This channel can be a powerful tool for individuals and companies looking to make new connections, generate leads and build their brand. And much like Facebook and Twitter, LinkedIn has rolled out some changes in the past months that are important to […]
Being trendy and being you
Every year there seems to be a new trend or two that takes over the internet and the world. In 2015 we saw one too many ice bucket challenge videos (hey, this trend actually helped ALS raise a significant amount of money!) and a lot of twerking. In 2016, there’s a new phenomenon taking over […]
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