In an ever-evolving world of competition to keep our attention, ad campaigns that are catchy, memorable and/or downright thought-provoking encourage us to engage with brands and get to know them on a new level. Sometimes those campaigns take a turn for the bizarre and outrageous, grabbing attention for other reasons. Here a few of the […]
How to communicate with your designer
Having trouble communicating with your graphic designer? Not to worry, here are a few simple things your graphic designer wants you to know. Hint: they are not speaking a different language! Communication is key when working with a graphic designer. It will establish a better working relationship and ensure a more efficient process when working […]
The art of juggling: Behind the scenes of experiential marketing
According to Bizzaboo, “Most (41%) marketers believe that events are the single-most effective marketing channel over digital advertising, email marketing and content marketing. This reflects a 32% increase since 2017.” Experiential marketing [read: event marketing] is not going away anytime soon. If anything, the pendulum is swinging back to in-person (not virtual) events. Whether you […]
20 open-worthy subject lines [free template]
The average office professional in America receives nearly 150 emails daily. With that amount of traffic serving as your competition to your users’ attention, you need to find a way to set your content apart from the crowd to break through the madness. Not to worry, we’ve compiled a list of general best practices to […]
Content marketing gone wrong: How to learn from mistakes
As you may well know, the marketing landscape over the last few years has changed. Push marketing is dead and gone, digital marketing is here to stay and content marketing is proving to be absolutely crucial to the success of brand evolution and lead generation. But what is content marketing? Melissa Harrison, Allee Creative’s […]
Advocacy in 2019: The ins and outs of how brands show their values
Once upon a time, in a land far, far away (or pre-2010s United States) companies big and small were all but verboten to talk about anything that didn’t explicitly relate to their product or service. They were to stay under the radar, remain neutral in divisive social issues and hot topics in current events […]
20 ways to get your brand noticed [free template]
The March template of our #12MonthsOfMarketing program is now available for download. Grab your copy of “20 ways to get your brand noticed” a free, experiential marketing template to use in your brand’s marketing strategy this year. Sometimes known as engagement marketing, experiential marketing takes communicating and demonstrating your brand/product one step further by fully […]
50 social media content ideas for 2019 [free template]
The latest in our #12MonthsOfMarketing series is now available for download. Grab your copy of “50 social media content ideas for 2019” a free, social media template to use as a resource for crafting fresh, relevant content across your platforms all year long. This template of social media content ideas also gives you quick hits […]
The history of content marketing [infographic]
In the strategic communications world, one phrase seems to be flung about more often than any other, even amongst the buzzwords that come and go as fast as their respective trends. This phrase, which has quickly transformed and shaped the jobs of marketing pros everywhere, is: content marketing. Melissa Harrison, founder and CEO of Allee […]
Falling into routine: Best tips for managing social media
With the holiday season in full swing, I find myself preparing for the plethora of questions I’ve come to expect at family gatherings this time of year. Personally, I think one of the courses we should have had as required learning in college is something along the lines of, “Being a 20-Something 101: How to […]
Small Business Saturday: Why it matters
Shopping at local small businesses is one of the biggest ways you can directly impact your community. Americans believe this and act upon it often. Ninety percent of consumers surveyed in the 2017 Small Business Saturday Consumer Insights Survey believe in the importance of supporting small businesses and shop at one at least once every […]
The do’s and don’ts of using the holidays in your marketing
Preparing for the holiday season can be exciting or anxiety-inducing for even the most seasoned marketer, and it’s no wonder; there are countless trends to take into account, virtually millions of messages to compete with and year-end goals to meet before the new year. However, as the holiday season approaches, you and your organization need […]
Association marketing: How to attract young members
Many associations are in the midst of a membership flatline or even decline. In 2017, roughly 62% of associations in the U.S. identified as being in this group. This membership decline has many contributing factors, one of which being the lack of generational diversity. This gap could point to the disconnect in how associations understand […]
Email marketing: Don’t stop believin’
On any given weekday, I will wake up to anywhere from five to 15 emails in the inbox of my “junk” email account. Why do I still check this email? More often than not I will hit “delete” without opening those emails. But sometimes Sephora will send me an extra point perk. Maybe the […]
How to gain and retain donors with social media
As a nonprofit executive, you know that recruiting and keeping donors is vital to your organization’s longevity. Social media platforms serve as a great resource that can benefit your nonprofit, but also more specifically, can help attract and retain donors. As it turns out, digital donations are gaining traction as a valuable way to attract […]
5 ways social media benefits your nonprofit
If you’re running a nonprofit, it’s safe to assume you’ve got your hands full. Between managing fundraising campaigns, hosting events, sourcing donors, sending email updates and keeping your website looking great, there’s probably not much time left in your day. The last thing you want to hear is a marketing agency encouraging you to add […]
4 reasons your nonprofit needs a solid brand strategy
Branding: a word we usually hear used when talking about for-profit businesses and the ways in which companies communicate and give visual representation (all while turning a profit). However, branding is an important aspect of all businesses, from large corporations and grassroots organizations to nonprofits and more. Your brand is the image (whether you’re using […]
Why infographics work
Before diving into this topic, I want to acknowledge the irony of discussing infographics and their success by way of an average blog post. Infographics work – and blog posts work, too (especially when there is more explanation needed than what can fit in fun, bite-sized images). Now that we have that out of the way […]
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