Did you know that 72% of people say they prefer to be contacted via email? A great, low-cost method you can use to help create engagement and conversions is with email marketing. Effective email campaigns can seem difficult to get right, but they don’t have to be. Whether you are just starting to implement email […]
Tips for developing your start-up
For any business to be successful, it must start with a clear understanding of consumers, internal and external strengths, the competitive market and a vision of how it can evolve in the future. By expanding your efforts to develop a successful roadmap for your start-up, your potential investors and consumers will have a clear understanding […]
3 best keyword search tools
Keyword research is an essential component of your SEO strategy and the first step in the copywriting process. When creating your website, it is important to learn what search terms your audience uses. Their search terms are your keywords. Based on these keywords, you can develop useful and high-quality content. What is keyword research? Keyword […]
5 common digital marketing myths
In an era when the internet has taken over almost every aspect of our lives, the marketing industry has evolved into several different mediums. We now have various online marketing tools such as social media, emails, websites, videos and search engines that have provided us with new ways to connect with our consumers. Whether you […]
Small business digital marketing checklist: 5 tips to grow
Small businesses help boost the economy through innovation, customized services and job creation. These businesses are also competing with larger companies in the digital universe to offer online customer experiences. According to Statista, in 2021 over 2.14 billion people worldwide bought goods and services online, up from 1.66 billion just five years prior. Purchasing goods […]
The importance of buyer personas in content marketing
To be successful with content marketing, your content must be catered to the customer. Buyer personas (also called marketing personas or customer archetypes) act as the framework for creating targeted messaging to the right people. Personas should be central to any business and aid in the development of your content strategy. Your organization’s offerings, industries […]
That was… interesting: A look at the strangest ad campaigns
In an ever-evolving world of competition to keep our attention, ad campaigns that are catchy, memorable and/or downright thought-provoking encourage us to engage with brands and get to know them on a new level. Sometimes those campaigns take a turn for the bizarre and outrageous, grabbing attention for other reasons. Here a few of the […]
How to communicate with your designer
Having trouble communicating with your graphic designer? Not to worry, here are a few simple things your graphic designer wants you to know. Hint: they are not speaking a different language! Communication is key when working with a graphic designer. It will establish a better working relationship and ensure a more efficient process when working […]
The art of juggling: Behind the scenes of experiential marketing
According to Bizzaboo, “Most (41%) marketers believe that events are the single-most effective marketing channel over digital advertising, email marketing and content marketing. This reflects a 32% increase since 2017.” Experiential marketing [read: event marketing] is not going away anytime soon. If anything, the pendulum is swinging back to in-person (not virtual) events. Whether you […]
Content marketing gone wrong: How to learn from mistakes
As you may well know, the marketing landscape over the last few years has changed. Push marketing is dead and gone, digital marketing is here to stay and content marketing is proving to be absolutely crucial to the success of brand evolution and lead generation. But what is content marketing? Melissa Harrison, Allee Creative’s […]
Advocacy in 2019: The ins and outs of how brands show their values
Once upon a time, in a land far, far away (or pre-2010s United States) companies big and small were all but verboten to talk about anything that didn’t explicitly relate to their product or service. They were to stay under the radar, remain neutral in divisive social issues and hot topics in current events […]
The history of content marketing [infographic]
In the strategic communications world, one phrase seems to be flung about more often than any other, even amongst the buzzwords that come and go as fast as their respective trends. This phrase, which has quickly transformed and shaped the jobs of marketing pros everywhere, is: content marketing. Melissa Harrison, founder and CEO of Allee […]
Falling into routine: Best tips for managing social media
With the holiday season in full swing, I find myself preparing for the plethora of questions I’ve come to expect at family gatherings this time of year. Personally, I think one of the courses we should have had as required learning in college is something along the lines of, “Being a 20-Something 101: How to […]
Small Business Saturday: Why it matters
Shopping at local small businesses is one of the biggest ways you can directly impact your community. Americans believe this and act upon it often. Ninety percent of consumers surveyed in the 2017 Small Business Saturday Consumer Insights Survey believe in the importance of supporting small businesses and shop at one at least once every […]
The do’s and don’ts of using the holidays in your marketing
Preparing for the holiday season can be exciting or anxiety-inducing for even the most seasoned marketer, and it’s no wonder; there are countless trends to take into account, virtually millions of messages to compete with and year-end goals to meet before the new year. However, as the holiday season approaches, you and your organization need […]
How to keep your marketing efforts organized all year
According to Holiday Insights, last week was “Get organized week” which, in our minds, makes October the perfect time to plan out your 2019 marketing strategy and think about how you can stay organized with your marketing initiatives all year. Think about your marketing tasks in groups that you can knock out either daily, monthly, […]
Association marketing: How to attract young members
Many associations are in the midst of a membership flatline or even decline. In 2017, roughly 62% of associations in the U.S. identified as being in this group. This membership decline has many contributing factors, one of which being the lack of generational diversity. This gap could point to the disconnect in how associations understand […]
How to use buyer personas in your content marketing strategy
Buyer personas are a great way to visualize your target market. These personas (also known as marketing personas, audience personas or customer personas) are fictional characters that you create as a representation of your ideal customer. They are based on market research and real data from your current client base. Today, we get into the […]
- 1
- 2
- 3
- …
- 16
- Next Page »
