Connecting with the C-suite can be a challenge. In fact, a recent Harvard study reported that senior leaders only spend 2% of their time on new suppliers. But if you’re a B2B company, these senior leaders are who you are most likely targeting to sign on the dotted line. So how do you get in […]
4 strategies for developing your brand voice
Branding strategies take on all shapes, sizes and ideas. From what your visual brand will be to how you present your business online, all of this is important when developing your brand voice. What is brand voice The words and phrases you use to motive others and convey consistent, purposeful messages are all part of […]
A look inside Allee Creative: Women entrepreneurship, delegation and social media for small business
I’m passionate about entrepreneurship and I’m often asked about the story behind Allee Creative and my journey into content marketing and branding. I’ve recently done a series of interviews with college students interested in the topic as well. And while it’s awesome to provide this information to inquisitive minds, it’s also a great time for […]
Simplified social media management for associations
I get it. Associations are built as resources for members and it’s not always in an organization’s comfort zone to offer free information when there are membership fees involved. However, with the rise in social media and digital content in general, associations that do not embrace this change in information dissemination will miss the mark […]
Justifying social media: Information you can share with your boss
According to a recent report by The Economist Intelligence Unit, “More than four out of five (81%) marketers agree that we need to change the structure and design of our marketing organization to meet the needs of our business over the next three to five years.” And I’m here to tell you that if you […]
Google’s new rule: Be mobile-friendly
There have long been rumors that Google search prefers mobile-friendly websites (or responsive design), but it is official; on April 21, 2015 Google started ranking mobile-friendly websites higher on mobile devices, especially on smartphones. The details According to ComScore, 60% of online traffic is generated by mobile devices. And during holiday season, that same […]
8 inspirations for Instagram
How many selfies have you posted on social media during the past week? Or maybe the better question is, how many selfies have you seen posted on social media during the past week? Photos are a great way to engage your audience and provide feeling in a way that written content can’t. Photo-sharing sites like […]
Online marketing measurement: Understanding the vocabulary
Do you have a process for analyzing your online marketing tactics? This year, make an effort to boost the time spent on your online marketing measurement–blogs, websites, downloadable content and social media–in order to drive business growth. Not sure where to start? I’ve compiled a short list of online marketing measurement terms defined in a […]
How to use social media to grow your CPA firm
It’s that time of year–tax season. And while most of us dread getting all of our paperwork together and figuring out what we may owe, as a CPA, this is your time to shine! There are many ways to use social media in accounting–and it doesn’t always have to be about the sale. Take a […]
Planning for 2015: The elements of your content marketing plan
Do you have a documented content marketing strategy? According to Content Marketing Institute, marketers with a documented content marketing plan consider themselves more effective with each communication channel, including social media, and are able to justify a higher percentage of their marketing budget to be spent on content marketing. So while your company’s content marketing […]
5 ways to use Twitter as a nonprofit
Let’s face it, the use of social media for nonprofits can be overwhelming. Many times, you’re working with limited resources, limited time and small staff. According to the 2015 Nonprofit Content Marketing Report by Content Marketing Institute and Blackbaud, social media accounts for 93% of content marketing tactics for nonprofits with Twitter being the second […]
15 Facebook content ideas for nonprofits
Facebook is a great tool to engage potential donors, participants and supporters of your cause. And sometimes, creating new and exciting content for each post can be daunting. So today’s article is brought to you by the letter S: short, sweet and super helpful. 15 content ideas your nonprofit can use on Facebook: 1. Before/After […]
When traditional marketing meets online marketing
Many times, when we talk about “traditional marketing,” we’re talking about printed pieces, billboards, newspaper ads, etc. If you think back to when your organization started its marketing strategy, you can probably recall the quarterly newsletter that went out or the advertising contracts you had with monthly magazines. And you may very well have those […]
Celebrating 8 years in business: A tribute to 2006
We are super excited to celebrate 8 years in business this month! It has been a fun ride and continues to be enjoyable year after year. I thought it would be an appropriate time to take a peek back and what the year 2006 when we first started. It’s always fun to look back at […]
Getting social media buy-in
Sometimes the hardest part about using social media for business is getting buy-in from the decision makers. This can be especially hard if the executive leaders of your company are not active on social media. If you’re a business owner, this can include you as well. You might not be comfortable or have the faintest […]
4 ways to repurpose marketing materials
As someone who is charged with getting the word out about your company’s products and services, you probably develop a lot of material each month. Some of it makes it through to the “approved” pile and others don’t see the light of day. The messages you create that don’t make it through could be […]
Content tools: The content questionnaire
Planning for content can be a daunting task. And if you’re new to content marketing as a way to spread your brand’s message, you may not know where to start. When we work with clients to build content marketing strategies, the first thing we do is walk them through our content questionnaire. Using this content […]
How much does social media cost?
First, let’s just get this out of the way: social media marketing is not free. There, I said it. Now, if you’re still reading, let me justify when it’s important to have a line item in your marketing budget for social media (and other online marketing tools). The cost of marketing Generally, companies who are […]
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