Content marketing is not an up-and-coming trend; it’s what your company needs now. Traditional marketing has been rendered almost ineffective and, in many ways, advertisements have become synonymous with spam; in fact, according to the Roper Public Affairs, 80 percent of business decision makers prefer to get company information in a series of articles versus an […]
How to plan for content: 4 things to consider
Good content requires more than good writing. A lot more. It requires creativity, persistence, discipline and most importantly, planning. When there is no plan in place, it is easy to burn out, procrastinate and have low-quality content or no content at all. To ensure your content marketing success, consider the following four things when making […]
5 marketing trends you need to know for 2014
It’s the beginning of the New Year. A clean slate. The start of something big. Your organization is refreshed and ready to make 2014 the Best. Year. Ever. How will you do that? For years, business analysts and marketers have talked about how organizations must tear down the silos and work cohesively, as team units. […]
Behold the power of a blog!
To blog or not to blog? If you want to consistently bring new traffic to your website, increase customer trust and showcase your expertise all while creating content that’s easy to share (and educational for your audience) then blogging is a great tactic for your business. Blogs bring the web traffic Blogging brings additional visitors […]
Giving thanks
We tend to keep our blog pretty focused in areas of marketing, writing up ideas and giving opinions on what can be done to further the growth of your business. But today, it’s all about giving thanks. Today, I’m taking a moment to say “thank you” from the bottom of my heart for all of […]
Using Twitter to create buzz about your event
One of the best ways to get people buzzing about your event is to create genuine conversation around it, and one of the best ways to do that online is with Twitter. Here’s what you’re going to do before, during and after your event to get some buzz going with Twitter. Before: Create a hashtag […]
Top 10 quotes from #CMWorld 2013
Last week I spoke at Content Marketing World. The event was hands-down the best conference I have ever attended. From the caliber of break-out sessions and keynotes to the post-conference events and the time conference planners took to make sure everything took off without a hitch; amazing. Rather than just recap the session I presented […]
Facebook images get bigger: A look at what’s new
Facebook made some (slight) changes yesterday with regard to photo formats in your newsfeed and ad space. And although the platform has always been visual, lately changes are happening to make it even more image dominant (taking a page from Instagram, which Facebook purchased in 2012). Facebook improves ad images The new image changes are […]
Top 5 must-have elements of a content calendar
Many times, planning is the part that can make or break the progress we expect to see when it comes to promoting our brands. And with additional content channels like social media, blogs and e-newsletters, it can be easy to get overwhelmed. My biggest secret for keeping it all together? Content calendars. A content calendar […]
10 reasons social media isn’t working for you
You did it, you signed your small business up for a Twitter account, a Facebook account, a LinkedIn account. But nothing’s happening. You haven’t gone viral. You’ve barely qualified to get Facebook Insights. Why isn’t social media working? First of all, going viral isn’t for everyone. In fact, if you consider all the content out […]
Content calendars: Why and how
This content marketing thing is hot. In fact, 91% of in-house marketers are using it and 90% of digital marketing professionals expect it to gain in importance. I’d tell you about the other 10% of companies not using content marketing and how they’re doing, but I have no idea who they are and you probably […]
Why more Facebook likes don’t equal better reach
Have you ever noticed that when you get together with your friends and family they aren’t necessarily fully informed on all the details that you’ve shared on Facebook? Have you ever gotten the “well, you should know, I posted it on Facebook,” (insert sad-face from a distant friend you’re finally catching up with face-to-face)? There […]
Nurture leads with an awesome website
Are you putting effort into your website? Do you have a systematic approach set up to nurture leads as they come in to your company’s site? Even something as simple as a contact form so that potential customers can contact you for additional information? Website leads are important to understand; even more so in an […]
How to edit your content for responsive web design
Responsive web design (RWD) is no longer an “upcoming” technology trend; it is here and it is time for your business to make the switch. One of the scariest parts of moving from a traditional site to RWD (a site that automatically resizes content and layout depending on the type of screen your visitors are […]
My break from Facebook
I took a break from Facebook this week. For some, this may not seem like a huge deal; it was for me. Considering that I own a content marketing firm, a huge portion of our work is done online (and that includes a lot of time spent on Facebook). So, while my break from the […]
Why small businesses are failing (and what to do about it)
I’m tired of small business owners with the “woe is me attitude.” There, I said it. I spend hours talking with business owners about the importance of breaking the mold, of going where their competition hasn’t been–of creating change. They nod, in what seems to be an understanding, and then they keep on keeping on […]
Recruiting the leaders of our future through social media
How are you feeling about your organization’s succession plan? Can you trust that you have the right talent that will stick around for the next 5-10 years? What if positions do open up, are you planning to wait for someone to drop a résumé on your desk, or do you have a plan to reach […]
4 basics for great online marketing
Life as we know it has changed. Technology is booming and business “as usual” has shifted. Social media, search engine optimization, and online ads are the new tools of the marketing trade. So what is the best way to market online? Let’s break it down into your website, online customer service, social media channels and […]
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