Right now, there are 4+ generations in the workforce (read: buying power) which affects businesses and the way they communicate. Why? Because not all generations are created equal and we all have different needs and ways we prefer to be engaged. And now, with anywhere from 70 to 90% of the buyer’s journey complete even […]
About Melissa Harrison
New: #12monthsofmarketing templates
I am excited to announce the launch of our new program: #12MonthsOfMarketing templates designed to give you support, guidance and ideas throughout the year as you plan your marketing strategies. Starting with a free template to get your 2019 marketing plan set, our new program is designed to provide ongoing support throughout the year for […]
6 marketing predictions for 2019
You’ve likely read many trends and marketing predictions for 2019 and you may even have a great short (or long) list of ideas for revamping your marketing strategies in the new year. There are numerous pieces of advice out there regarding thoughts on AI, the future of ephemeral messaging and setting budgets for the new […]
Why membership onboarding programs matter to your association
A month or so ago, I was having a conversation with one of our association clients who was struggling to get board members to commit to a solid membership onboarding strategy in relation to a new pricing model. This included a lot of talk around the right timing for communication, where to communicate, how often, […]
How to keep it together when business growing pains are stressing you out
This article originally appeared in the September 2018 Allee Creative newsletter. Want to get helpful information like this sent direct to your inbox? Contact us to be added our e-newsletter list! I don’t always handle stress well, but over the years, I’ve developed some strategies for rolling with the punches when things don’t go exactly […]
Speaker sneak peek: Wellness Workdays Conference presentation
This spring, I am traveling the country (and Canada) speaking at various conferences–from healthcare to flooring to associations–about all things marketing strategy and content. Today, I’m in the Boston area prepping for my afternoon presentation at Wellness Workdays’ 2018 Emerging Trends in Wellness Conference. My topic, “Building a smarter social media strategy to engage your […]
Showing our gratitude
It’s that time! The Allee Creative annual gratitude post. This year, we have experienced some great things as a team both within our company walls and outside of work. And while we can be overwhelmed at times, we also do our best to remember the importance of being grateful. Each week during our team staff […]
Great things are happening at Allee Creative
This time of year, I often find myself reflecting on the things I am thankful for, successes, challenges and goals for the coming year. As a company, we’ve had such an exciting year with so many (fun) changes. New service offerings, new clients and new staff have all been a part of our exciting growth. […]
What we’re thankful for this year
November is my favorite time of year–fall, football, family, friends, food–and really, a great time of year to reflect on things that I am thankful for. I have written thank you posts in the past, but this year I thought it would be fun to expand the post, so I asked my team to share […]
In celebration of 10 years: 10 things they never tell you about starting a business
September is Allee Creative’s official birthday month and even though we have been celebrating all year, the team and I threw a 10-year anniversary party for some of our fabulous friends, colleagues and clients last night at Rojo in St. Louis Park. In preparation for the evening’s event, I spent some time thinking about the […]
What comes first: content strategy or tactic?
“If you aim at nothing, you’ll hit it every time.” This is one of my favorite Zig Ziglar quotes. It’s true in all areas of life–business included. So many times I find organizations are jumping into content marketing because everyone else is doing it. But if you stop to ask them if it’s working, they […]
Simplified social media management for nonprofits
How is your nonprofit using social media? Do you feel confident in the channels you’re using or the time you’re dedicating to social media (among all the other things you’re doing)? Are you feeling the pressure to “do all” and “be all” to all people? If so, this post is for you. I get it. […]
Bring life back into your blog content
It’s easy to fall into a rut when creating content for your blog. The structure and content seem to blur together, you find yourself using the same examples–it can be a headache to create fresh content all the time. We could all use a little inspiration from time to time. Here are 10 quick ideas […]
5 reasons social media isn’t working for you
You’re jazzed about using social media for your business, but what’s up with the low engagement percentages or the lack of engagement your audience seems to have when you post an update? How can you get social media to work for your business? First, take a look at the following reasons why social media may […]
From digital to in-person: Landing the C-Suite
Connecting with the C-suite can be a challenge. In fact, a recent Harvard study reported that senior leaders only spend 2% of their time on new suppliers. But if you’re a B2B company, these senior leaders are who you are most likely targeting to sign on the dotted line. So how do you get in […]
4 strategies for developing your brand voice
Branding strategies take on all shapes, sizes and ideas. From what your visual brand will be to how you present your business online, all of this is important when developing your brand voice. What is brand voice The words and phrases you use to motive others and convey consistent, purposeful messages are all part of […]
A look inside Allee Creative: Women entrepreneurship, delegation and social media for small business
I’m passionate about entrepreneurship and I’m often asked about the story behind Allee Creative and my journey into content marketing and branding. I’ve recently done a series of interviews with college students interested in the topic as well. And while it’s awesome to provide this information to inquisitive minds, it’s also a great time for […]
Simplified social media management for associations
I get it. Associations are built as resources for members and it’s not always in an organization’s comfort zone to offer free information when there are membership fees involved. However, with the rise in social media and digital content in general, associations that do not embrace this change in information dissemination will miss the mark […]
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