This spring, I am traveling the country (and Canada) speaking at various conferences–from healthcare to flooring to associations–about all things marketing strategy and content. Today, I’m in the Boston area prepping for my afternoon presentation at Wellness Workdays’ 2018 Emerging Trends in Wellness Conference. My topic, “Building a smarter social media strategy to engage your […]
About Melissa Harrison
Showing our gratitude
It’s that time! The Allee Creative annual gratitude post. This year, we have experienced some great things as a team both within our company walls and outside of work. And while we can be overwhelmed at times, we also do our best to remember the importance of being grateful. Each week during our team staff […]
Great things are happening at Allee Creative
This time of year, I often find myself reflecting on the things I am thankful for, successes, challenges and goals for the coming year. As a company, we’ve had such an exciting year with so many (fun) changes. New service offerings, new clients and new staff have all been a part of our exciting growth. […]
What we’re thankful for this year
November is my favorite time of year–fall, football, family, friends, food–and really, a great time of year to reflect on things that I am thankful for. I have written thank you posts in the past, but this year I thought it would be fun to expand the post, so I asked my team to share […]
In celebration of 10 years: 10 things they never tell you about starting a business
September is Allee Creative’s official birthday month and even though we have been celebrating all year, the team and I threw a 10-year anniversary party for some of our fabulous friends, colleagues and clients last night at Rojo in St. Louis Park. In preparation for the evening’s event, I spent some time thinking about the […]
What comes first: content strategy or tactic?
“If you aim at nothing, you’ll hit it every time.” This is one of my favorite Zig Ziglar quotes. It’s true in all areas of life–business included. So many times I find organizations are jumping into content marketing because everyone else is doing it. But if you stop to ask them if it’s working, they […]
Simplified social media management for nonprofits
How is your nonprofit using social media? Do you feel confident in the channels you’re using or the time you’re dedicating to social media (among all the other things you’re doing)? Are you feeling the pressure to “do all” and “be all” to all people? If so, this post is for you. I get it. […]
Bring life back into your blog content
It’s easy to fall into a rut when creating content for your blog. The structure and content seem to blur together, you find yourself using the same examples–it can be a headache to create fresh content all the time. We could all use a little inspiration from time to time. Here are 10 quick ideas […]
5 reasons social media isn’t working for you
You’re jazzed about using social media for your business, but what’s up with the low engagement percentages or the lack of engagement your audience seems to have when you post an update? How can you get social media to work for your business? First, take a look at the following reasons why social media may […]
From digital to in-person: Landing the C-Suite
Connecting with the C-suite can be a challenge. In fact, a recent Harvard study reported that senior leaders only spend 2% of their time on new suppliers. But if you’re a B2B company, these senior leaders are who you are most likely targeting to sign on the dotted line. So how do you get in […]
4 strategies for developing your brand voice
Branding strategies take on all shapes, sizes and ideas. From what your visual brand will be to how you present your business online, all of this is important when developing your brand voice. What is brand voice The words and phrases you use to motive others and convey consistent, purposeful messages are all part of […]
A look inside Allee Creative: Women entrepreneurship, delegation and social media for small business
I’m passionate about entrepreneurship and I’m often asked about the story behind Allee Creative and my journey into content marketing and branding. I’ve recently done a series of interviews with college students interested in the topic as well. And while it’s awesome to provide this information to inquisitive minds, it’s also a great time for […]
Simplified social media management for associations
I get it. Associations are built as resources for members and it’s not always in an organization’s comfort zone to offer free information when there are membership fees involved. However, with the rise in social media and digital content in general, associations that do not embrace this change in information dissemination will miss the mark […]
Justifying social media: Information you can share with your boss
According to a recent report by The Economist Intelligence Unit, “More than four out of five (81%) marketers agree that we need to change the structure and design of our marketing organization to meet the needs of our business over the next three to five years.” And I’m here to tell you that if you […]
Google’s new rule: Be mobile-friendly
There have long been rumors that Google search prefers mobile-friendly websites (or responsive design), but it is official; on April 21, 2015 Google started ranking mobile-friendly websites higher on mobile devices, especially on smartphones. The details According to ComScore, 60% of online traffic is generated by mobile devices. And during holiday season, that same […]
8 inspirations for Instagram
How many selfies have you posted on social media during the past week? Or maybe the better question is, how many selfies have you seen posted on social media during the past week? Photos are a great way to engage your audience and provide feeling in a way that written content can’t. Photo-sharing sites like […]
Online marketing measurement: Understanding the vocabulary
Do you have a process for analyzing your online marketing tactics? This year, make an effort to boost the time spent on your online marketing measurement–blogs, websites, downloadable content and social media–in order to drive business growth. Not sure where to start? I’ve compiled a short list of online marketing measurement terms defined in a […]
How to use social media to grow your CPA firm
It’s that time of year–tax season. And while most of us dread getting all of our paperwork together and figuring out what we may owe, as a CPA, this is your time to shine! There are many ways to use social media in accounting–and it doesn’t always have to be about the sale. Take a […]
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