Today, I was a part a webinar hosted by Facebook that covered the new ads restrictions period in the U.S. The webinar, presented by Darcey Kane Geary and Cameron Zick, marketing managers within Facebook’s Business and Elections Integrity department, provided a wealth of information on how social and political organizations can prepare for the restriction […]
About Melissa Harrison
Creating digital content during a crisis
I have been a part of enough prep calls and Zoom meetings that have left me frustrated about how many people are approaching ‘business as usual’ now that we’ve all taken the time to ‘discuss how COVID-19 has impacted and shifted our business.’ In fact, one such call I was on earlier this week had […]
4 ways your content is like a batch of chocolate chip cookies
On August 4 we celebrate National Chocolate Chip Cookie Day (and yes, full celebration mode over here because it’s 2020 and we all need some positive, gooey, delicious vibes in our lives right now). In honor of this yummy day, I’ve outlined 4 ways your content is like a good batch of chocolate chip cookies. […]
4 marketing metrics to track in a down economy
I was recently introduced to the Dutch word averechts which Gavin Finn used in his recent post on MarketingProfs to explain the notion of someone doing one thing to avoid a problem only to realize that the ‘one thing’ they did actually backfired and caused the issue they were trying to avoid in the first […]
Marketing overhaul: Where to focus during a pandemic
The arrival of COVID19 has forced many companies to pivot–in strategy, in business set-up, in marketing tactics. When you’re feeling defeated or conflicted about whether or not to continue investing in marketing your business, take a step back and focus on key areas. Doing so can take the enormity of the situation and break it […]
Setting up the best client-agency relationships
During Content Marketing World in September 2019, I presented a session around client-agency relationships and the best way to navigate through those. I was also part of an interview by Chief Content Officer Magazine, expanding on that topic and offering my insight and go-to contract templates to help agencies (and clients) set up relationships for […]
Tips for a successful remote work environment
For the first 10 years of our existence, Allee Creative was 100% virtual. Our team worked from coffee shops, home offices and air planes. It wasn’t until 2016 that we acquired physical office space, but even then we still all worked from our home offices on Fridays. About 6 months ago, we experienced a shift […]
Relevancy, budgets and planning: Marketing advice for any industry
Awhile ago, I was asked by LightED Magazine to participate in a Q&A for a piece they were running about how to market the lighting industry. While they were likely looking for some ah-ha moments specific to the lighting industry (I did give them some) overall, the approach to marketing lighting is the same approach […]
New year, new goals: How to set your marketing plan
While we are already a full month into the new year, it’s likely that many of us are still struggling to identify exactly what we want to focus on for 2020. There are so. many. ideas. This year, I’m taking a different spin on how to set up your marketing plan by skipping the elements […]
Marketing predictions for 2020
At the end of 2019 I was asked by Content Marketing Institute to share my take on what marketing will bring in 2020. My answer included niche channels, personalized content and letting go. Unique ways of distributing content also played into my answer. Whether these are things that marketers will implement in 2020 (or just […]
Annual Thanksgiving shout-out: The top 5 crew
As a business owner of 13 years, I’ve seen my share of ups and downs–and this year was no exception. At different times during the year, I had to dig deep and turn to my network to give me the affirmations I needed to keep going (and turning to my networking was not always easy […]
Content calendar templates [free layouts]
Keeping track of what, when and where your content will be posted through all of your channels (digital or otherwise) can be overwhelming. As someone who comes from the traditional publishing world, before the onset of email marketing and social media, I’ve grown up in this industry relying heavily on production calendars and spreadsheets to […]
How to work with a marketing agency
You have the need to outsource some or all of your marketing projects. Do you choose a freelancer? Hire in-house? Work with a marketing agency? If you’re considering the latter, here are some helpful tips to consider for what to expect when working with a marketing agency. Know your agency type Marketing is a broad […]
How to land your next client with brand storytelling
Brand storytelling is a great way to facilitate new ways of thinking about your brand. Through brand storytelling, you can connect with new audiences and, in turn, land your next client. Believe it or not, we had this post scheduled to be written even before Nike’s commercial aired after the @USWNT won the 2019 World […]
10 ways to use Twitter as a nonprofit
Twitter is a great platform to use as a way to engage in conversations with local communities, promote brand awareness and keep tabs on relevant issues and policies which bodes well for nonprofits. And as with nonprofits, it can also be a challenge due to resources and time. If you are struggling with nonprofit Twitter […]
Blog strategy checklist [free template]
Blogs are a great way to showcase your brand and create an awareness of expertise that otherwise can be hard to do through other mediums. Blog posts can be readily shared across your social media platforms and with your digital networks as another method of driving traffic to your website. They are a great place […]
3 content editing tips
As marketers we are constantly writing copy—long-form, short-form, print, digital—it’s a battle to fit it all in each day, right? And we’ve all had our share of mistakes. Whether you’re a novice writer or an experienced wordsmith, here are my ideas for editing content. 1. Set your style Decide what parameters you will use when […]
Influencer marketing best practices
As consumers, we trust our peers. In fact, a Nielsen survey reports that 90% of consumers trust peer recommendations (over just 33% that trust advertisements). So, the case can be made to utilize peers to spread brand awareness and influence others to buy. These connections could also include partnerships between organizations and companies that your […]
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