As a business owner of 13 years, I’ve seen my share of ups and downs–and this year was no exception. At different times during the year, I had to dig deep and turn to my network to give me the affirmations I needed to keep going (and turning to my networking was not always easy […]
About Melissa Harrison
A guide for planning your marketing budget
We are a good portion of our way into 2019 Q4 and it’s right about now that we feel overwhelmed to complete the tasks we still have yet to get done for this year while also planning for what we’ll achieve in 2020. We may be contemplating how to use up the rest of our […]
Marketing ROI: Metrics, measurements and what it all means
How often are you tracking the success of your marketing campaigns or digital content? Do you have a sense of which channels are most effective and what pieces of content resonate with your audience? Measuring the success (and failures) of your marketing campaigns is a crucial component in how we make decisions for future content, […]
Content calendar templates [free layouts]
Keeping track of what, when and where your content will be posted through all of your channels (digital or otherwise) can be overwhelming. As someone who comes from the traditional publishing world, before the onset of email marketing and social media, I’ve grown up in this industry relying heavily on production calendars and spreadsheets to […]
How to work with a marketing agency
You have the need to outsource some or all of your marketing projects. Do you choose a freelancer? Hire in-house? Work with a marketing agency? If you’re considering the latter, here are some helpful tips to consider for what to expect when working with a marketing agency. Know your agency type Marketing is a broad […]
Your social media channels guide [free template]
Social media channel audiences, guidelines and tactics are ever-changing. Which channel works best for your niche audience? Where can you get the most “bang” for your reach “buck”? While setting your digital content strategy is an exhaustive process, the components that rely on the use of social media channels can be supported by research around […]
How to land your next client with brand storytelling
Brand storytelling is a great way to facilitate new ways of thinking about your brand. Through brand storytelling, you can connect with new audiences and, in turn, land your next client. Believe it or not, we had this post scheduled to be written even before Nike’s commercial aired after the @USWNT won the 2019 World […]
10 ways to use Twitter as a nonprofit
Twitter is a great platform to use as a way to engage in conversations with local communities, promote brand awareness and keep tabs on relevant issues and policies which bodes well for nonprofits. And as with nonprofits, it can also be a challenge due to resources and time. If you are struggling with nonprofit Twitter […]
How to get started with digital advertising
Twenty-five years after the first digital banner ad (thanks, AT&T) you can’t go a day without seeing some type of digital advertising. It’s how we connect with our customers and how brands continue to build awareness. In fact, this year, digital ad spend will surpass advertising on traditional formats like TV and print and is […]
Your guide to keyword research and SEO [free template]
I hear a lot from prospects about the need to bring more traffic to their website and make sure “we are at the top of a Google search”. And while that is a great goal to have, getting there won’t happen overnight. It’s an equation of patience and time that includes keyword research, strategic content […]
Blog strategy checklist [free template]
Just in time for spring, our April template in our #12MonthsOfMarketing program is ready for download! Get your free copy of our blog strategy checklist to help tune-up your blog this year. Blogs are a great way to showcase your brand and create an awareness of expertise that otherwise can be hard to do through other […]
3 content editing tips
As marketers we are constantly writing copy—long-form, short-form, print, digital—it’s a battle to fit it all in each day, right? And we’ve all had our share of mistakes. Whether you’re a novice writer or an experienced wordsmith, here are my ideas for editing content. 1. Set your style Decide what parameters you will use when […]
Influencer marketing best practices
As consumers, we trust our peers. In fact, a Nielsen survey reports that 90% of consumers trust peer recommendations (over just 33% that trust advertisements). So, the case can be made to utilize peers to spread brand awareness and influence others to buy. These connections could also include partnerships between organizations and companies that your […]
Why brands need to start caring about Millennials
Right now, there are 4+ generations in the workforce (read: buying power) which affects businesses and the way they communicate. Why? Because not all generations are created equal and we all have different needs and ways we prefer to be engaged. And now, with anywhere from 70 to 90% of the buyer’s journey complete even […]
New: #12monthsofmarketing templates
I am excited to announce the launch of our new program: #12MonthsOfMarketing templates designed to give you support, guidance and ideas throughout the year as you plan your marketing strategies. Starting with a free template to get your 2019 marketing plan set, our new program is designed to provide ongoing support throughout the year for […]
6 marketing predictions for 2019
You’ve likely read many trends and marketing predictions for 2019 and you may even have a great short (or long) list of ideas for revamping your marketing strategies in the new year. There are numerous pieces of advice out there regarding thoughts on AI, the future of ephemeral messaging and setting budgets for the new […]
Why membership onboarding programs matter to your association
A month or so ago, I was having a conversation with one of our association clients who was struggling to get board members to commit to a solid membership onboarding strategy in relation to a new pricing model. This included a lot of talk around the right timing for communication, where to communicate, how often, […]
How to keep it together when business growing pains are stressing you out
This article originally appeared in the September 2018 Allee Creative newsletter. Want to get helpful information like this sent direct to your inbox? Contact us to be added our e-newsletter list! I don’t always handle stress well, but over the years, I’ve developed some strategies for rolling with the punches when things don’t go exactly […]
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