Gen Z is realistic, creative and hyper-connected. This generation has never lived a day without mobile phones, social networking or online video—starting with their Gen X parents who captured everything from their births to first steps to first high school dances. This generation was born digital natives. And they are worth your time. Who is […]
About Melissa Harrison
2022 marketing trends: Our top marketing predictions
The predictions are hitting the internet like wild fire this time of year; what can we expect from marketers and marketing trends in 2022? From niche messaging on social media to new platform feature roll-outs and AI, there’s always a lot to consider. This year, the Allee Creative internal marketing team weighs in on marketing […]
15 things every entrepreneur needs to know
We work with amazing small business and middle market companies founded by passionate, smart entrepreneurs. Our value we bring to these customers not only is in our ability to provide excellent marketing strategy and content services, but in being able to approach these strategies from an entrepreneurial mindset. We understand how hard, how rewarding and […]
Digital marketing: Close Q4 on a high note, plan for the year ahead
The best way to plan for updated digital marketing strategies is to use what you know about your current marketing tactics and metrics. This information will guide your strategic communication planning whether for the next month, the next year or next quarter. Check out our recommendations for getting started, below. What do you want to […]
15 for 15: A history of great marketing projects
In celebration of our 15-year anniversary, I thought it’d be fun to share a few of my favorite marketing projects. From clients of all sizes and all across the globe, the Allee Creative team has had the ability to work on some great marketing strategies, program launches and digital initiatives. There were so many to […]
How to create a digital marketing budget: 6 areas of concentration
Determining the right marketing budget can be a daunting task and one that changes from year to year. For many SMBs, a marketing budget is last on the list of priorities; only 54 percent of small businesses have marketing budgets and the smallest of them operate with no budget at all. Don’t base your marketing […]
15 years in business: Celebrating our alleeversary
September is our anniversary month and this year, it’s a big one — 15 years in business. To kick off the month, we’re sharing some Allee Creative history and fun facts. Join us on Facebook, Twitter, LinkedIn and Instagram all month long for more fun content (and some freebies!) in celebration of our #alleeversary (see […]
Remain on top when the competition is hot: Marketing tips for small business
Entrepreneurial spirits are strong with new business application requests up nearly 19% in June 2021 as compared to June 2020 (and even higher at a 31.6% increase from June 2019 to June 2020) as reported by the U.S. Census Bureau. According to Op Central, as individuals experience job loss, lay-offs and a need to make […]
Twitter for nonprofits: 10 tips for engagement
Engagement is key on any social media channel although sometimes, when it’s a channel that is new to us or one that we don’t use on a personal level, it can be daunting. Using Twitter is a great way to grow your nonprofit’s reach and engagement. If you are new to the platform or struggle […]
Facebook to remove analytics after June 30
If you are a Facebook Analytics user, you will have until June 30, 2021 to download all of your information and find an alternative reporting source. Earlier this week, Facebook announced that it will be removing Facebook Analytics. Although no one knows for sure, it seems that Facebook will be shifting some of these reports […]
Celebrating women’s achievements: 7 women making positive impacts
In honor of Women’s History Month and International Women’s Day (March 8), I want to recognize seven professional women who I admire and, whether they know it or not, have made an impact on me. At first, I thought I’d write this from a purely marketing industry angle–those in my field making great waves–but the […]
Planning for the new year: Marketing team structure
This is the final article in a series of four blog posts focused on marketing strategies and tips as companies update plans for the new year. Setting up the right team structure for your marketing department or company’s marketing needs looks different for everyone. However, successful marketing structure is a reason behind a company’s success. […]
How to up your LinkedIn game
Some of you may still be trying to figure out how to use LinkedIn and why you should spend time on yet another social media platform. Trust me, I get it. I was not the biggest LinkedIn fan even 5 years ago. Fast-forward to 2021 and I’ve seen the light. Whether you’re interested in building […]
Planning for the new year: Content marketing strategies
This is the third in a series of four blog posts focused on marketing strategies and tips as companies set plans for the new year. With your key audiences mapped out and your budget in hand, you are ready to move on to the next level in elevating your brand. Content marketing is a great […]
8 marketing predictions for 2021
We’re a week into 2021 and it’s anyone’s guess as to how this year will shake out after 2020. We carry on. We pivot. We shift our strategies and we plan ahead. Though there is trepidation among many on how much planning can be done and into which baskets to place our proverbial eggs, there […]
Planning for the new year: Persona development
This is the second in a series of four blog posts focused on marketing strategies and tips as companies set plans for the new year. How well do you know your customers? As we head into the new year, our target audiences may look different. And, coming off of a year that was difficult for […]
Planning for the new year: Marketing budgets
This is the first in a series of four blog posts focused on marketing strategies and tips as companies set plans for the new year. Planning your marketing budget for the new year in a time where there has been so much uncertainty can give you pause. I’m a proponent of encouraging companies to refrain […]
A year of gratitude
In a year where it hasn’t always been easy to stay the course and remain positive, my network has stepped up and pushed me through when it didn’t always seem like I’d get out of the weeds. While 2020 isn’t over (and we know much of what is likely to be the reality of at […]
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